政府文化政策對產業的乘數效益－以音樂、電影為例

Exploring on the Multiplier Effect of Government’s Cultural Policy : A Study of Music and Film Industry in Taiwan

朱巧平(Chu Chiao-Ping)

指導教授 ： 白紀齡

國立臺灣師範大學/音樂學院/表演藝術研究所/碩士(2017年)

https://doi.org/10.6345/NTNU202203342

摘要

文化部影視及流行音樂產業局為了提升電影和流行音樂及其衍生之流行文化內容產業競爭力，歷年來在產業上提供了許多相關的輔助措施。不論在流行音樂產業之硬體設備、優秀人才育成、商務模式服務製作與開發、行銷推廣等，均挹注資金予以輔助，但臺灣流行音樂產業之總產值，卻始終難返2000年前之榮景。電影方面，根據文化部資料顯示，近年來，我國的電影產業在票房、相關質量方面，一直都有亮眼的表現，但是，電影產業整體的環境以及產業的結構、融資問題，一直是尚待強化的環節之一。

面臨數位化與行動裝置時代，臺灣社會整體環境、產業樣貌和消費行為都已經起了結構性的變化，音樂產業的唱片銷售量已不如過往，電影產業所面臨的融資問題也刻不容緩。即使文化部影視及流行音樂產業局近年來為了扶植產業，在相關項目提供許多輔助措施及補助項目，努力不懈，但數位時代環境改變仍對流行音樂產業及電影產業結構，仍造成了不可逆的影響。因此，本研究期望能夠透過近年來相關補助數據，以及臺灣流行音樂和電影產業的現況發展及消費者消費型態的改變，探究臺灣流行音樂產業和電影產業的核心問題，並試圖提出產業政策上的總體性建議。

關鍵字

文化政策 ； 補助 ； 輔導金 ； 流行音樂產業 ； 電影產業

並列摘要

In order to enhance the competitiveness of the film and pop music and its popular cultural content industry, the Ministry of Culture in Taiwan has provided many relevant supporting systems in the industry over the years. Which includes hardware equipment, excellent talent development, business model service production and marketing management, etc., Even though after pouring funds to be assisted in the Taiwan pop music industry, the output value is not rewarding compare to the time before 2000. According to the Ministry of Culture, the theatrical grosses and relevant program of film industry, has always been an excellent performance in recent years. However as a whole film industry environment and industrial structure, financing investment has been one of the areas where need to be strengthened and improved.

In the era of digitalization and Technological convergence, the overall environment, industry appearance and consumption behavior of Taiwan society have already played a structural impact. The music industry's record sales have been inferior compare to the past. The financing problems faced by the film industry are also in a severe situation. Even if the Ministry of Culture has supported the industry in the relevant projects to provide many ancillary systems and subsidies in recent years, the digital environment has made a huge change in the pop music industry and the film industry structure, also caused irreversible impact. Therefore, this study is expected to be discussed through the relevant data in recent years, as well as the development of Taiwan's popular music and film industry. Followed by the change of consumer consumption patterns of Taiwan pop music industry and the film industry's core issues, trying to put forward industrial policy of the general recommendations.

並列關鍵字

cultural policy ； government’s subsidy ； domestic Film Fund ； pop-music industry ； film industry

參考文獻

英文部分：

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