產業價值系統的協同合作對新產品開發績效之影響

The Collaboration Effects on New Product Development Performance

邱冠甯(Kuan-Ning Chiou)

指導教授 ： 歐陽惠華

共同指導教授 ： 林文晟(Wen-Cheng Lin)

健行科技大學/管理學院/經營管理研究所/碩士(2012年)

摘要

新產品開發對企業經營確實具有正面效益，卻也具備了許多不確定風險，由於新產品開發可視為資訊處理的整合過程，如何降低新產品開發的不確定風險，對新產品績效有重大影響。企業本身可利用與上、中、下游及顧客的各別價值鏈再結合，形成一完整的產業價值系統，再與價值系統內的所有參與成員密切地協同合作，分享並整合彼此間資訊，可更明確劃分價值活動的配置，也為企業帶來競爭優勢來源。
由於新產品開發主要面對市場及顧客等不確定資訊來源，本研究將探討企業組織協同內外部的合作關係對新產品績效之影響、資訊整合之成效與整體產品開發績效之關係、管理系統如何發揮的功能以降低不確定性？本研究採用個案訪談法，針對單一多產品的電子通訊廠商，來探究企業在導入產業價值系統的協同合作概念後，對新產品開發績效的具體影響，研究結果如下：
1.企業與價值系統中所有成員有效地協同合作，其新產品績效將優於未協同合作的企業。
2.跨組織合作意願、協同相關成員、與內外部系統的資訊整合、為新產品開發最重要的關鍵因素。
3.企業與組織及顧客間，愈密切的合作關係愈能代表資訊整合的成功。

關鍵字

協同合作 ； 產品創新 ； 新產品開發 ； 創新績效 ； 產業價值系統

並列摘要

New product development has a positive effect on business performance, but it also has many uncertain risks. Since new product development can be seen as an information integration process, therefore how to reduce the uncertain risks plays an important role on the new product development performance. Companies may use their value chains linked with those in the up, middle, downstream and customers to form a complete industrial value system. Through this system, all the participants are thus able to collaborate closely, share common information, clarify the allocation of value activities and finally bring competitive advantages.
　　Because new product development will faces uncertain information sources, such as markets and customers...etc., this study explores the cooperation relationships in conjunction with inside and outside of the enterprises and their impact on new product development performance; the relationships between information integration and the entire product development; and how the management system can be developed to reduce uncertainty. This research uses a case study approach by interviewing one electronics manufacturer. The results of the study are as follows:
1.As all system members involved cooperate in value systems, new product development performance will be better than those which do not.
2.A willingness cross organizations to cooperate with other partners is an key factor for the success of new product development.
3.The more the closer relationship between enterprises and customers, the higher the chances for information integration.

並列關鍵字

Collaboration ； Product Innovation ； New Product Development ； Innovation performance ； Industrial Value Chain

參考文獻

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