環境教育增減塑報導影片對減塑行為傾向的影響―成人與兒童的比較

The effect of environmental education videos reporting plastic increase and reduction on the tendency to reduce plastic use：Comparison between Adults and Children

林韋成(Wei-Cheng Lin)

指導教授 ： 羅新興

共同指導教授 ： 羅景文(Ching-Wen Lo)

健行科技大學/商管學院/企業管理系碩士在職專班/碩士(2021年)

摘要

本研究在探討成人與國小高年級兒童在觀看「增塑」與「減塑」報導影片後的減塑行為傾向變化。本研究採受試者間實驗設計，受試者分為兩組，一組受試者觀看人們大量使用塑膠用品或包裝的「增塑」報導影片，另一組觀看人們努力減少使用塑膠用品及包裝的「減塑」報導影片，觀察影片前後衡量受試者的減塑行為傾向；兒童組實驗方法與成人組相同。實驗對象包括國小高年級學生220人及大學生與研究生193人。分析393份有效樣本資料獲得以下研究發現：兒童的減塑行為傾向高於成人。其次，兒童不論觀賞增塑和減塑報導影片皆會使得減塑行為傾向增加(後測高於前測)，而成人只有在觀看增塑報導影片時才會使得減塑行為傾向增加。最後，成人觀看增塑影片比觀看減塑影片的影片教學效果(後測減前測)高，但兒童的觀看增塑或減塑影片的影片教學效果沒有顯著差異。
本文討論研究結果在減塑環境教育的應用意涵。

關鍵字

環境教育 ； 增/減塑教學影片 ； 目標框架 ； 成人兒童比較 ； 減塑行為傾向

並列摘要

This study explored the adults’ and children’s tendency to reduce plastic uses after watching videos reporting substantial plastic use and effort on reducing plastic use. Adopting a between-subject design, this study made subjects divided into two groups. One group of participants watch videos reporting people’s continuous and considerable use of plastic products or packaging and the other group watch videos about people’s endeavors in reducing the use of plastic products and packaging. The participants’ tendency to reduce plastic uses was assessed before and after video watching. The experiment method of the children group is the same as that of the adult group. The participants comprised 220 fifth and sixth graders and 193 college/graduate students. After analyzing 393 valid sample data, this study yielded the following findings: First, children’s tendency to reduce plastic uses was higher than adults. Second, whether children watched the plastic reduction video and the plastic increase video, the tendency to reduce plastic uses would increase (higher in the posttest than in the pretest). Adults only increased the tendency to reduce plastic when they watched the plastic increase video. Adults watched the plastic increase video had higher educational effectiveness of the videos (posttest minus pretest) than those watched the plastic reduction video. However, there is no significant difference in the educational effectiveness of the videos between children who watched the plastic increase video and the plastic reduction video.
This study discussed the practical implications of the research findings in environmental education targeting plastic reduction.

並列關鍵字

nvironmental education ； goal frames ； tendency to reduce plastic uses ； comparison between adults and children

參考文獻

參考文獻

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