企業社會責任之藍圖與實踐－以里仁及其供應鏈為例

本研究藉由探討企業社會責任的藍圖與實踐，了解台灣有機產業－里仁事業股份有限公司及其供應商的經營模式。民以食為天，自從毒澱粉、塑化劑事件後，人人自危！我們共同生活在這個島上，對於食品安全與農產種植我們有絕對的迫切，吃得安心當然是消費者的訴求。然而，在商業色彩濃厚的社會氛圍，食品廠商和經銷業者除了獲利，誠信和良心是企業永續生存的必要利器！里仁以「誠心、互助、感恩」的核心理念，實踐企業社會責任之藍圖，以最實際的方式愛地球—以「綠色保育、復育大地」概念為出發點，鼓勵小農以有機農法種植，以固定價格收購，致力產銷平衡。「名記」尋找友善農法種植的黃豆，衛生製作豆漿、豆腐等商品，目的在提供消費者優質的大豆蛋白。「綠藤」成功研發九種有機芽菜，目的在提供消費者優質的酵素。本研究以個案訪談、文獻分析等方法，探討里仁、名記、綠藤三家公司如何達成生產、銷售、消費者三方良善的循環。本研究目的從「環境生態角度」，探討里仁及其供應商之經營理念如何兼顧獲利和社會責任的實踐，作為企業借鏡。

關鍵字

企業社會責任；永續發展

並列摘要

The study and practice by discussing the blueprint of corporate social responsibility, understand Taiwan's organic industry - Leezen Utilities Company's business model and its suppliers. Since the poisonous starch and plasticizer events happened, the public felt upset! We have absolute urgency for food security. To eat at ease is surely the demand of consumers. In the strong sense of business social atmosphere, profitability is important to food vendors and distribution industry. However, integrity and conscience are necessary tools for each enterprise to develope! The core concept of Leezen is sincerity, mutual aid and thanksgiving. The blueprint implementation of corporate social responsibility is to use the most practical way to love the earth. To start with green conservation and restoration of the earth is the main idea. Leezen encourage farmers to strive for organic farming cultivation. In order to balance production and sales, Leezen is committed to purchase the acquisition with fixed price. " MinFon Enterprise" looks for soybeans from environment-friendly, organic and natural farming practices. Therefore, MinFon is confident of providing consumers with high-quality soy protein. MinFon produces a variety of goods including soybean milk, tofu and other commodities. "Greenvines Enterprise" has successfully developed nine kinds of organic sprouts. The goal of Greenvines is to provide consumers with high-quality enzymes. The research takes advantage of case study method, literature analysis to explore the three companies how to reach the beneficial cycle of green production, sales and consumers. From the perspective of the environment and ecology, the research explores how Leezen and its suppliers to balance profitability and social responsibility practices. The research promotes three companies as a good example for other similar enterprises.