- 學位論文
台北市公共自行車「YouBike微笑單車」之回應性評估
The Responsive Evaluation of "Program of YouBike in Taipei City"
摘要
為發展永續運輸（Sustainable Transportation），減少汽、機車使用對自然生態環境之破壞，近幾年來許多國家開始推廣「綠色運具」自行車之使用，公共自行車服務即屬其中之一。 我國三大城市陸續推出公共自行車政策已數年，目前尚無針對此政策對利害關係人做評估的研究。爰此，本研究以回應性評估理論為研究方法，透過文獻分析及深度訪談，希參考國內外城市公共自行車推廣概況及透過使用者的訪談深度訪談方式瞭解「YouBike 微笑單車」公共自行車政策發展過程與目前執行情形，並以「政策設計妥適性」、「計畫目標達成度」、「政策行銷能力」及「顧客滿意度」等政策評估指標，分析出「YouBike 微笑單車」之現況發展結果與未來發展之策略建議，作為公共自行車發展之參考。 研究發現，目前台北市公共自行車政策缺乏明確的政策定位，整合性不佳且行銷能力不足。最後，本研究綜合研究發現，提出給予台北市「YouBike 微笑單車」現階段的具體建議。
並列摘要
In order to develop Sustainable Transportation and to reduce the damage to ecological environment by motor vehicles, many advanced countries have started to promote the usage of green vehicles, and the public rental bicycle service is one of them. The three big cities promote the public rental bicycle service already several years in Taipei, but there is no research for the assessment of the stakeholders at present.This research was done by the responsive evaluation theory, literature review, and qualitative interview to recognize the process and present status of YouBike program development in Taipei. Policy suitability, area marketing ability, goal attainability level, customer satisfaction etc are the index of the questionnaires. In the other side, from the policy dimension, this research includes some suggestions for YouBike program from the stakeholders, and those suggestions will be the reference of the public rental bicycle service development in the future. This study found that the current lack of a clear policy of public bicycle policy positioning, integrated marketing capabilities of poor and inadequate. Finally, this study found that overall, proposed to give the YouBike program specific recommendations at this stage.