激勵制度對離職傾向之影響—以員工創造力為干擾變數

The Effects of Motivation System on Employee Turnover Intention: Using Employee Creativity as a Moderating Variable

李純瑤(Chun-yao Li)

指導教授 ： 陳銘薰

國立臺北大學/商學院/企業管理學系/碩士(2012年)

摘要

由於市場的需求，線上遊戲業人才也是各公司極力徵求，且線上遊戲產業所處的環境競爭激烈及快速變動的情況之下，急需研發的創新及產品行銷的創新去符合顧客的需求，而如何留住優秀的線上遊戲人才，及如何運用適當的激勵制度去激發員工的創造力，使員工在自己的工作崗位上貢獻出來，提升企業的創新力，是本研究的研究重點。

本研究以台灣線上遊戲業之員工為研究對象，就線上遊戲公司激勵制度對離職傾向之影響、激勵制度對員工創造力之影響及員工創造力對「激勵制度對離職傾向之關係」是否產生干擾效果進行探討。本研究採用網路問卷發放方式，回收255份。根據研究目的，利用 SPSS 17.0進行統計分析，其方法包括了敘述性統計、變異數分析、相關分析及迴歸分析等，藉以探討各因素之間的影響及差異。

研究結果主要發現：1. 激勵制度與離職傾向具有顯著的負向關係，且以內在激勵制度對離職傾向影響最高。2. 激勵制度與員工創造力具有顯著的正向關係，且以內在激勵制度對員工創造力最有影響力。3. 高、低員工創造力對激勵制度的滿意度有顯著差異。

對於台灣線上遊戲業之員工而言，內在激勵制度對於員工離職傾向與員工創造力是最重要的。期待研究結果可以提供線上遊戲業管理者人力資源管理與學術界未來後續研究之參考。

關鍵字

激勵制度 ； 離職傾向 ； 員工創造力 ； 線上遊戲業

並列摘要

Market demands fluctuate. Talents are always greatly required by companies aiming high, and that’s exactly the case for online game industry. As the online game industry becomes highly competitive with rapid changes, it is necessary for companies to launch marketing activities and provide innovative products to meet various market demands. Hence, it becomes critical for companies to develop a proper motivation system to keep talents in their job posts and contribute their capabilities to maintain companies’ overall competitiveness.

This study surveys the employees in Taiwan’s online game industry and tries to understand the effect of motivation system on the employee’s turnover intention and on creativity, and whether creativity is a moderator on the relationship between motivation system and employee turnover intention. This study collects 255 online questionnaires and uses SPSS 17.0 to explore the relative relationship among different variables. Conclusions are provided based upon the results of descriptive statistics analysis, ANOVA analysis, Person correlation coefficient analysis, and regression analysis.

The main findings are: 1. The motivation system is negatively related to the employee turnover inclination, and, among others, the internal motivation system has the highest impact on an employee’s turnover intention. 2. The motivation system is positively related to the employee creativity. Moreover, the internal motivation system has the highest impact on the creativity of an employee. 3. There are significant differences in motivation system satisfaction between highly creative employees and lowly creative employees.

The internal motivation system is the most important for the employee’s turnover intention and the creativity of an employee in Taiwan’s online game industry. We also state the limitation of our study and provide some suggestions for future research, and hopefully, future researchers can benefit from this research study.

並列關鍵字

Motivation System ； Employee Turnover Intention ； Employee Creativity ； Online game Industry

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