橘色科技指標運用於雲端服務重要性與性別差異之研究

The Orange Technology Indicators Used In The Importance of Cloud Services and The Study of Gender Differences

陳文川(Wen-Chuan Chen)

指導教授 ： 劉仲矩

國立臺北大學/商學院/企業管理學系/碩士(2013年)

摘要

本研究主要在探討橘色科技指標應用於雲端服務重要性與性別差異，並探討雲端服務發展趨勢，應朝向全民幸福、健康，關懷弱勢團體，網際網路快速發展，移動式裝置普及，政府強力推行雲端運算服務，希望企業能重視人道關懷，同時注重綠色環保科技及橘色幸福科技雙色科技。企業相繼研發或導入雲端服務應用資訊產品，不論是以生產導向銷售模式或消費者導向的服務模式男性與女性需求是有差異的，企業都必需清礎男性或女性消費者對雲端服務的需求，定位產品應用市場，如手機市場NOKIA因介面操作等因素無法滿足消費者，公司經營面臨很大風險，所以企業應了解橘色科技指標應用於雲端服務重要性及性別差異相關因素，推出產品的創新應用須要讓消費者感覺幸福，這是企業雲端服務創新應用的重要議題。
本研究目的在探索橘色科技運用於雲端服務重要性與性別差異，並歸納出健康科技、關懷科技、幸福科技三大指標。研究使用文獻分析確認架構，並用AHP層級分析法驗證檢測的一致性，李克特5尺度檢測問卷信度與效度。問卷填寫者為產業界導入雲端服務經驗豐富的33位工作者，包含中華電信、資策會等優秀導入雲端服務經驗眾多的工作者。本研究共分三個層面 及次構面15個關健因素。橘色科技指標運用於雲端運算重要性與性別差異，更進一步幫助企業發展創新應用於人道關懷、健康照護、幸福的橘色科技，降低企業經營風險，也能幫助將要進入雲端服務市場的企業更明確發展路徑。

關鍵字

橘色科技 ； 雲端服務 ； 幸福科技 ； 關懷科技 ； 健康科技

並列摘要

his study aimed to explore the orange indicators used in the importance of cloud services and gender differences, and to explore the development trend of cloud services, should be directed to the national happiness, health, care for the disadvantaged groups , the rapid development of the Internet, the popularity of mobile devices, the government's most powerful implementation of cloud computing services to enterprises to attach importance to the humanitarian concerns, while focusing on green technology and orange happiness of two-color technology. Companies have developed or import cloud services application information products, whether on a production-oriented sales model or consumer-oriented service model, demand for men and women are different, cleared basis male or female consumer demand for cloud services companies are required positioning products application market, such as the mobile phone market NOKIA interface operation and other factors can not satisfy consumers, the company facing a great risk, so companies should be aware of the orange indicators used in cloud services related to the importance of gender differences factors, launch products innovative applications need to allow consumers to feel happy and important issues for enterprise cloud services innovative applications.
The purpose of this study was to explore the the orange technology used in cloud services importance of gender differences, and summarized health technology, caring Technology, of happiness Technology three indicators. The research literature analysis confirmed architecture validation and use of AHP the detection consistency, reliability and validity of the Likert 5 scale detection questionnaire. Questionnaires for the industry to import a cloud service experienced 33 workers, including Chunghwa Telecom, Information Industry and other excellent import cloud services experience many workers. The study is divided into 15 key factor in three dimensions and sub-dimensions. Orange science and technology indicators used in cloud computing, the importance of gender differences, further help enterprise development, innovation in the humanitarian care, health care, happiness orange technology, reduce business risk, can help the enterprises to enter the cloud services market clear development path.

並列關鍵字

Orange Technology ； Happiness Technology ； Care technology ； Happy Technology

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