- 學位論文
企業資源規劃系統之部門績效分析模組-以汽車銷售業為例
Enterprise Resource Planning System of Sector Performance Analysis Module – A Case Study of the Motor Sales industry
摘要
汽車銷售業，面臨油價與美國金融風暴的影響，市場結構出現重大的變革。台灣汽車銷售業經營也必須隨市場環境隨時調整營運策略。各廠牌汽車銷售業為了因應競爭環境變化，早就已經相繼導入企業資源規劃系統。如何有效配置銷售部門人員，獲得最有利的銷售戰力成為管理者經營管理最重要的課題。所提供的資訊大多是單項投入與單項產出的彙總資訊，因此，運用資料包絡分析法的多投入與多產出的分析模式，並且能進行跨期分析之特性。以提供讓營運者能夠及時瞭解市場的快速變化，能夠讓人員適當配置於組織中。本研究主要探討我國汽車銷售產業在面臨市場環境變化下，分析員工、部門與據點之績效，以作為經營管理者調整組織結構之參考，並於企業資源規劃系統建立分析模組。選定投入項有員工人數，產出項有新車銷售數、保險件數、車貸款件數、業服共戰及銷售營業額等五個變數，針對銷售部門與據點做分析。本研究結果顯示，可依DEA效率分析將案例公司部門分為四群，分別為明星部門群，包含E、F銷售部門；金牛部門群，包含B銷售部門；問題部門群，包含A、C、D、G銷售部門；落水狗部門群，包含H銷售部門。並針對四群分類結果給予管理建議，以供管理者參考。
並列摘要
Motor sales industry, faced with oil prices and U.S. financial turmoil, major changes in market structure. With the market environment changes, Taiwan's car sales business operator must adjust the operating strategy. Car sales implementation enterprise resources plan system, satisfies the environment of competition which changes unceasingly. How efficient allocation of sales personnel, to achieve the most beneficial management of sales is the most important issue. Most of the information provided is single input and single output of the summary information. Therefore, the use of Data Envelopment Analysis (DEA) and multi-input multi-output analysis model, and can be cross-phase analysis of the characteristics. To provide for the operators to keep abreast of rapid changes in the market, allowing for the proper configuration in the organization. This study focused on Taiwan's auto sales industry in the face of changing market conditions, the analysis of staff, departments and locations of performance, as managers adjust the organizational structure of the reference, and the establishment of the enterprise resource planning system analysis module. Inputs are the number of employees selected, outputs are the number of new vehicle sales, the number vehicle insurance, the number car loans, Sales and maintenance together to create a performance and sales turnover were fighting the five variables. The results show that, DEA efficiency analysis will be case by the corporate sector is divided into four groups. The star groups, contains E, F Sale branch. The cash cow groups, contains the B Sale branch. The question groups, contains A, C, D, G Sale branch. The dog groups, contains H Sale branch. The Sale branch maintains grows, except H Sale branch decline. The results of classification for the four groups management recommendations for management reference.