近年來台灣社會最夯的行為莫過於是「消費」,故引發人們思考「金錢」到底意義為何?在人類心裡的地位及人類或對金錢觀念的看法等。根據國內外文獻探討發現,孩童時期所建立的金錢觀念對往後成人的影響甚大,國內外皆有相當的文獻在探討學生的金錢觀念、消費行為及購買動機,從孩童時期的金錢觀念進而到大學生及成人的金錢觀念的發展等。然而國內有關高中職學生的金錢觀念、消費行為及購買動機的研究較少,故欲針對高中職學生作一份適合的金錢觀念、消費行為及購買動機之研討。有鑑於個人在高中職學校服務時所見,若能在青少年的學習過程中,給予良好的建議,青少年就可以具有正確的價值觀念,進而影響其購買動機及消費行為,透過教育養成正確的觀念及行為,以達到健全青少年之身心發展。因此有必要對此研究做更深的探討,並希望籍由本研究之結果提供家庭教育、學校教育、社會教育之研究者日後更深入研究之參考。
In recent years, consumption has become the most studied topic within the field of human behavior. Thus, what is the meaning of money and how people view money have caught researcher's attention. According to all the related literature, we found that people's viewpoints of money developed in childhood have significant impacts on their consumption behaviors. Although there is much literature discussing the above mentioned issues in different cultures, there is very little research discussing these in Taiwan. Therefore, this study is aimed to investigate the relationships among Taiwanese viewpoint about money, Taiwanese consumption behavior, and purchase motivation of Taiwanese senior high (vocational) school students. As a senior high school teacher, it is important to help students cultivate correct viewpoints about money and consumption during their school years. Constructive suggestions are proposed to family education, school education, social education, and future research.