雲林縣政令宣導途徑與成效之研究

政府訂定政策法令後，有義務讓人民充分了解政策的內容，故必須投入大筆經費、人力及大量社會資源來進行宣導，其目的是希望可以達到一定程度的宣導成效，方能順利施行政令。然而媒體途徑繁多，且受宣導對象之性別、年齡、職業、教育程度等影響極大，故必須詳加研究，方能選擇最適當之媒體途徑宣導，以達成順利推行政策或政令且收最佳之實行成效。本研究以「勞保年金」及「菸害防治法」新規定為例，以問卷調查法探討雲林縣使用大眾媒體宣導政令的成效及雲林縣民眾對政令宣導認知程度的多寡。調查結果顯示半數以上民眾從電視獲知勞保年金與菸害防治法新規定的訊息，但也有超過半數對內容不甚了解。根據統計分析後，民眾對政令宣導認知程度除在性別沒有太大顯著差異外，無論是在年齡、職業、教育程度都有其顯著差異。至於獲取訊息之主要管道，研究結果顯示無論是在性別、年齡、職業、教育程度或居住地都無顯著差異。此外，雲林縣的民眾大部分接觸的媒體途徑還是以電視為主，其訊息來源依序為有線電視、無線電視、報紙、廣播、網路、別人告知及其他。

關鍵字

政令宣導；大眾媒體；勞保年金；菸害防治法

並列摘要

The government invests a large amount of money, manpower, and social resources in advocating its policy every year. The purpose of doing so is because it is government’s obligation to let the people completely understand the content of the policy before implementation. However, with the emergence of so many different media channels, it is difficult to decide which type of media channel is the most effective, especially when the public are different in sex, age, occupation, and education. Therefore, further investigation regarding this very topic is needed. This research takes the new regulations on “Labor Insurance Annuity” and “Tobacco Hazards Prevention Act” as examples, and uses questionnaire survey method to investigate the policy advocacy channels in Yunlin County and their effectiveness. The results show that there are more than half of the participants receive information about the new regulations through mass media channels, in addition, roughly the same amount of participants do not realize the content of the new regulations. Furthermore, it is found that there is a significant difference in age, occupation and education on the degree of recognition. Finally, there is no significant difference in sex, age, occupation, education, or place of living on the channel of receiving information. Most of the people in Yunlin County receive information about the new regulations through cable television, television, newspapers, radio, network, and so on.