中小型IC 設計公司成長策略之個案研究 -- 以迅杰科技為例

Growth Strategies for Small and Midsize IC Design Companies: A Case Study with ENE Technology Inc.

郭本寧(Pen-Ning Kuo)

指導教授 ： 鍾惠民

國立交通大學/管理學院/管理學院高階主管管理碩士學程/碩士(2012年)

https://doi.org/10.6842/NCTU.2012.00213

摘要

本研究的動機為探究中小型 IC 設計公司如何克服當前 IC 設計產業大者恆大等外部環境變化與威脅，及企業本身內部成長的限制，以追求永續經營。藉由個案公司迅杰科技的產品及企業生命週期發展歷程，並結合產業及文獻分析，探討中小型IC 設計公司於不同生命週期的成長策略，以提供新創事業啟動成長的參考途徑與成熟期公司突破成長瓶頸的建議方案。

本研究發現迅杰科技的成長策略主要是市場滲透及新產品開發兩種方式。相對外
商競爭，利用後進者優勢及台廠成本控制及在地服務的強處，滲透市場。再持續創新，相對於潛在競爭台廠，發揮先行者優勢，提高產品價值與競爭門檻。

本研究列舉國內外 IC 設計公司追求成長時採行的商業模式與成長策略的參考實
例。並綜整稻盛和夫的阿米巴經營、企業生命週期及IBM 所推行元件化為基礎的成長，說明三者對於調整組織克服成長限制的共同見解，提出一個以碎形觀點，採用市場上現存公司的商業模式為基礎的 IC 設計公司之阿米巴組織參考設計。最後，推薦阿米巴經營，做為壯年期之中小型 IC 設計公司的成長方案。

關鍵字

策略 ； 成長策略 ； 商業模式 ； 先行者優勢 ； 生命週期 ； 產品生命週期 ； 企業生命週期 ； 稻盛和夫 ； 阿米巴經營 ； 碎形 ； 企業元件化 ； 迅杰科技 ； 個案研究 ； IC 設計 ； Cardbus ； KBC ； Keyboard controller

並列摘要

This research attempts to identify how small and midsize IC design companies pursuit sustainable development by overcoming threats of IC industry situation that the bigger the stronger, changes in the external environment and self-limitations of organization for growth. A case study with ENE Technology Inc. is conducted by examing the history of product and corporation life-cycles, in conjunction with industry and literature review, to identify growth strategies at dierent life-cycle stages as reference growth paths for new
businesses and solutions to tackle growth bottlenecks for mature companies.

The research ndings show that ENE adopted market pentration and new product development as major growth strategies. When competing with international rivals, ENE took advantages of late-mover and Taiwanese company's cost control and local service strength to penetrate the market. ENE increased product value and raised entry barriers
by continual innovation and rt-mover advantages relative to potential Taiwanese rivals.

The research illustrates business models and growth strategies adopted by international and Taiwanese IC design companies and summarizes common opinions of how to overcome self-limitations of organization for growth among "Ameba Keiei" invented by Kazuo Inamori, corporation life-cycles and business componentization promoted by IBM. The research proposes a reference Ameba organization for IC design companies based on a fractal point of view and existing company's business models and recommends Ameba Keiei as the growth solution for small and midsize IC design companies at the prime stage.

並列關鍵字

Strategies ； Growth strategies ； Business models ； First-move advantages ； Life cycles ； Product lifecycles ； Corporate lifecycles ； Kazuo Inamori ； Ameba Keiei ； Fractal ； Business componentization ； ENE ； ENE Technology Inc. ； Case study ； IC design ； Cardbus ； KBC ； Keyboard controller

參考文獻

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