In this study, we have the following issues for the private placement activities in the recent years in Taiwan’s financial institutions. The first, what are the key factors to affect the method used in issuing stocks for the financial institutions, and the second, what are the key factors to affect the discount rate or premium rate when financial institutions issue stocks privately. We used the logistic regression model to analyze the key factors to affect the method used in issuing stocks for the financial institutions. For the key factors to affect the discount rate or premium rate, we used OLS regression model and Tobit regression model to evaluate the effect. According to the empirical study in this research, we have the following conclusions. The way of issuing stocks for the financial institutions will be affected by corporate governance structure, earnings management, financial performance and information asymmetry. In the other way, the discount (premium) rate of issuing stocks privately will be affected by corporate governance, foreign investors and market share.