探討社交網站參與因素對人際關係之影響

Facebook為台灣最受歡迎的社交網站，以實名制的方式註冊並且鼓勵使用者彼此互動。由於社交網站的核心價值是「人」，因此，本研究基於使用與滿足理論探討社交網站的參與因素，主要目的在於利用社交網站強度、行動社交應用程式的使用以及自我揭露探討人際關係的改變。本研究採用網路問卷作調查，研究對象為Facebook的使用者，回收351份有效問卷，並使用SmartPLS2.0結構方程模式來驗證研究模型內各變數之間的關係。研究結果顯示資訊性、娛樂性、社交性以及社會支持對社交網站的強度有顯著的正向影響。研究結果也顯示社交網站強度、行動社交應用程式的使用以及自我揭露對事後人際關係的改變有顯著的正向影響。本研究擴大了社交網站的相關研究，除了探討參與因素外，也證實了社交網站的使用與人際關係之間的關係，綜合以上所述，本研究對於學術界以及實務界有良好的啟示。

關鍵字

自我揭露；社交網站；使用與滿足理論；人際關係

並列摘要

Facebook, one of the most popular social network sites in Taiwan, encourages its users to register with their real name and interact with friends. Because the core value of social network sites stems from people, this study explore participation factor of social network sites based on use and gratifications theory. And the purpose of this study is to use social network sites intensity, use of SNS mobile applications and self-disclosure to discuss interpersonal relation change. Data for this study were collected from 351 Facebook users and validated structured equation modeling with SmartPLS 2.0. The results show that information, entertainment, socializing and social support have significant positive impacts on social network sites intensity. The results also show that use SNS intensity, use of SNS mobile apps and self-disclosure have significant positive impacts on post-hoc interpersonal relation change. This study expanded social network sites research, in addition to explore the participation factor and also confirmed the relationship between social network sites intensity for interpersonal relationships, the above, the results of this study for the implication of research and practice are good inspiration.

並列關鍵字

Self-disclosure ； Social network sites ； Use and gratifications theory ； Interpersonal relationships

參考文獻

Alhabash, S., Chiang, Y. H., & Huang, K. (2014). MAM & U&G in Taiwan:Differences in the uses and gratifications of Facebook as a function of motivational reactivity. Computers in Human Behavior, 35, 423-430.

Al-Saggaf, Y., & Nielsen, S. (2014). Self-disclosure on Facebook among female users and its relationship to feelings of loneliness. Computers in Human Behavior, 36, 460-468.

Altman, I., & Taylor, D. (1973). Social penetration: The development of interpersonal relationships. New York, NY: St. Martin’s Press.

Apaolaza, V., He, J., & Hartmann, P. (2014). The effect of gratifications derived from use of the social networking site Qzone on Chinese adolescents’ positive mood. Computers in Human Behavior, 41, 203-211.

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探討社交網站參與因素對人際關係之影響

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