排灣族古陶壺圖紋應用於流行布料圖案設計之視覺意象分析

Visual Images Analysis of Paiwan Ancient Pot Symbols Applied to Fashion Fabric Pattern Design

林玟君(Wen-Jiun Lin)

指導教授 ： 賴顯松

國立屏東科技大學/管理學院/時尚設計與管理系所/碩士(2015年)

https://doi.org/10.6346/NPUST.2015.00162

摘要

近年，文創產業興起，運用族群文化元素在服飾品的設計，形成一股潮流，且具有文化故事的商品，更獲消費者青睞。然而，目前市面上較少以臺灣原住民文化為元素之流行布料。故本研究試以具臺灣原住民文化特色-排灣族陶壺圖紋為主題，擷取其太陽紋、月亮紋、百步蛇捲曲紋、蛇身紋與乳凸紋等五種圖紋作為創作元素，轉化設計20款流行布料。並以感性工學為基礎，進行意象分析，探討不同背景受測者之意象認知差異與偏好；瞭解消費者對於排灣文化轉化新意象之感知。期望可以提供布料設計師做為創作之參考，也使排灣族文化有更多應用之面向。

　　在研究方法上，採用語意分析法，針對設計系學生、原住民文創工作者、服飾產業者及一般消費者等四個族群，進行問卷調查，共計回收有效問卷400份。研究結果顯示：（1）影響受測者對於流行布料之意象認知主要因素為視覺強度與心理感知因素。（2）以性別區分意象認知差異：男性對於布料圖案之意象較偏向夢幻，而女性則較偏向真實；以種族區分意象認知差異：原住民身份者對於排灣意象之感知，較趨於簡潔、感性與夢幻，非原住民則較趨於複雜、理性與真實；以職業族群區分：設計系學生、原住民文創工作者與服飾產業者對布料圖案之意象認知較一般消費者強烈。（3）消費者偏好具質感、趣味度、時尚感、年輕、變化性、抽象性且偏向女性等意象之流行布料。

關鍵字

排灣族 ； 陶壺 ； 感性意象 ； 意象分析 ； 布料圖案

並列摘要

In recent years, the rise of cultural and creative industries, it have been a trend that clothing products combined indigenous cultural elements. Product has a culture story more obtain consumers favorite. However, currently on the market is less applying Taiwan indigenous culture elements to the popular fabric. Therefore, this study attempts to design the image of indigenous culture with Taiwanese characteristics–Paiwan Ancient Pot Symbols as the theme, fetch its qinadaqadavan, pinaru qiljas, vinalingaljavan, kinalavikavan tineveljan na vecik and singising tineveljan na vecik in five different pattern as the creative element, transformation design 20 models popular fabric. Take Kansei engineering as a foundation and precede Image Analysis, probing into image cognition and preferences in difference background respondents and find out consumers' perception Paiwan cultural transformation of New Images. Wish this study can provide the fabric designer creation as a reference, but also the Paiwan culture for more applications.

　　The research methods shows that by using method of semantic differential, for four ethnic groups, including students of Design Department, creative workers of indigenous cultural, apparel industry and general consumers, according to the proportion of group questionnaires, total collected 400 valid questionnaires. The results showed that (1)Main affected by respondents to popular fabric image perceptions are visual intensity and psychological sense. (2)Images of gender differences in cognition: Images of fabric patterns of men for oriented toward fantasy, while women are oriented toward real; Image Cognition in racial differences: Indigenous identity who tend to simplicity, emotional and fantasy, non-Indigenous are more complicated, rational and real; In the vocational group of all sample: the students of Design Department, creative workers of indigenous cultural and apparel industry in perception of imagery fabric patterns are more than general consumer. (3)Consumer preferences high quality, interesting, fashionable, younger, variability, abstract and more female imagery of popular fabrics.

並列關鍵字

Paiwan ； Ancient Pot ； Kansei image ； Image analysis ； Fabric patterns

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