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  • 學位論文

空軍官兵對設施維護服務品質、知覺價值及滿意度之研究-以空軍某基地

A Study on the Facilities Maintenance of Service Quality with Perceived Value and Satisfaction for Airforce staff - the Case of Hualien Airforce Base

指導教授 : 張慧珍

摘要


隨著國軍組織精簡,人力已產生不足的問題,在部隊營舍建築不減反增的情況下,設施維護人員如何維持服務品質,並使官兵感到滿意,是筆者亟欲探討的問題。故藉由探討服務品質、知覺價值及滿意度之關係,並進一步探究知覺價值的中介機制。本研究採問卷調查法,以花蓮空軍某基地為樣本,並採PLS-SEM進行檢驗,實證結果發現:服務品質、知覺價值及滿意度兩兩之間均具有顯著正向影響;而知覺價值在服務品質對滿意度具有完全中介效果。最後,本研究依結果給予設施維護單位實務管理建議。

並列摘要


With the streamlining of the military organization and the shortage of manpower, it is an issue that the author wishes to discuss in the context of the fact that the building of the military camps has not diminished or increased, and how the maintenance personnel maintain the service quality and satisfy the people. Therefore, it explores the relationship between service quality, perceived value and satisfaction, and further explores the mediating mechanism of perceived value. In this study, a questionnaire survey method was used to sample a certain air force base in Hualien, and analyzed by using PLS-SEM. The empirical results showed that: service quality, perceived value, and satisfaction both have a significant positive effect; and perceived value significantly complete mediates the relationship between service quality and satisfaction. In the end, this study makes a response to practical management recommendations for the facility maintenance organization.

參考文獻


中文資料:
朱志峰(2017)。品牌形象、知覺價值與顧客滿意度之研究-以福華大飯店為例。國立高雄應用科技大學觀光與餐旅管理研究所碩士論文。取自台灣博碩士論文系統。
吳統雄(1990)。電話調查:理論與方法。台北:聯經圖書。
宋增祥(2014)。營區設施維護更新機制之探討-以成功嶺營區整修為例。國立中央大學土木工程研究所碩士論文。取自台灣博碩士論文系統。
徐源裕(2014)。房地產業者品牌形象、服務品質、認知價值與顧客滿意度及購買意願關係之研究。國立清華大學高階經營管理碩士在職專班論文。取自台灣博碩士論文系統。

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