花東縱谷農業旅遊整合發展策略-里山倡議的觀點

A Study on the Integrated Development Strategy of Agricultural Tourism in the Valley of Hua-Dong in Taiwan: The Concept of Satoyama Initiative

陳俐婷(Chen Li-Ting)

指導教授 ： 林俊男

國立屏東科技大學/管理學院/農企業管理系所/碩士(2022年)

https://doi.org/10.6346/NPUST202200283

摘要

本研究回顧國內外農業旅遊、里山倡議、整合策略、觀光發展等相關領域及官方評估指標，邀請9位專家學者進行Delphi問卷調查，確定5大構面23項評估準則，調查15名產官學專家學者，以層級分析法顯示各項構面中各指標之相對權重。
結果顯示「自然環境發展」為權重最高之構面，前三項權重評估指標依序為「政策資源挹注」、「法令規範限制」、「法令獎勵措施」，依此提出在「共生融合策略」、「永保向榮策略」、「標靶型塑策略」、「虛實沉浸策略」、「跨域競合策略」、「實權箍桶策略」六個發展策略。
本研究期盼於花東縱谷農業旅遊發展上，結合里山倡議對於自然人文共生願景的強調，正能彌補較少觸及的產業轉型面向。農村地區在生活及傳統領域進行里山觀點的農業旅遊發展，需要學者專家的培訓輔導與政府長期在法規、技術、資金上的支持，才得穩健永續發展。

關鍵字

農業旅遊 ； 里山倡議 ； 整合發展策略 ； 花東縱谷

並列摘要

These efforts will help transforming the country’s agriculture through the development of agritourism. This research reviews domestic and foreign agritourism, the Satoyama Initiative, integration strategies, and tourism development as well as indicators of government assessment. Nine experts and scholars took a Delphi questionnaire to determine 23 assessment criteria under five major categories. Fifteen experts and scholars from the industry, the government, and academia participated in deciding the relative weights of each indicator under these categories through Analytic Hierarchy Process (AHP).
The results show that "natural environment development" is the category with the highest weight, and the top three most weighted evaluation indicators under it are "availability of resources based on government policies," "legal restrictions," and "legislative incentive measures," in that order. Based on these subject matters, six development strategies are proposed: “co-existence & integration,” "eternal prosperity," "targeted model-building," "virtual reality immersion," "cross-domain co-opetition," and "real power bucket strategy.".
This study expects to integrate Lishan Initiative's emphasis on the vision
of cohabitation between nature and culture into the development of agritourism in the East Rift Valley, which can properly compensate for the lack of consideration in this aspect of agricultural transformation. The development of agritourism based on Satoyama Initiative in the life and traditional realms in rural areas requires the training and guidance by scholars and experts as well as long-term government support in regulations, technology, and funds to become stable and sustainable in the long term.

並列關鍵字

Agritourism ； Satoyama Initiative ； Integrated Development Strategy ； East Rift Valley

參考文獻

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