- 學位論文
探討台灣銀髮住宅之日本長宿休閒旅客商機
The Development of Senior Housing in Taiwan from the Perspective of Japanese Long Stay Tourists
摘要
建立一個可以讓老年人安心居住的社會，是實現和平社會所須面臨的問題。近年來由於生活環境、飲食與營養狀況的改善與醫療技術的進步，使得人類更為長壽。老年人的旅行方式也從傳統的短期旅行變更為較長期性的區域旅行，也就是體驗當地生活與該國文化的旅行方式。若能吸引日本人來台長宿相信能為台灣銀髮住宅產業帶來巨大商機。 在本研究中使用了文獻資料分析法分析台灣銀髮住宅的現況與問題點、並以問卷調查法來掌握日本長宿休閒旅客需求以分析出台灣長宿市場發展的條件。且佐以訪談調查法補充台灣銀髮住宅中實際提供日本長宿休閒旅客住宿之實例。這是為了釐清台灣銀髮住宿的發展方向也是為了確認將來台灣長宿休閒市場發展之商機。 透過此研究所得的結論將可作為台灣銀髮住宅與台灣長宿發展產業的制定未來經營戰略的方向。經過與競爭業者間的切磋，建構一個可持續經營的商業模式是有其必要性。強化本身的競爭優勢，將是台灣銀髮住宅發展的當務之急。因此，除必須深入探討台灣銀髮住宅未來發展外，期待透過銀髮住宅的建設使台日兩國的區域發展更為活躍。
並列摘要
To create an environment that allows the elderly to be more appropriate and more at ease is an issue we must face in order to achieve a peaceful society. The improved diet, nutritional status, and advances in medicine have added years to our life expectancy. The elderly have changed to travel short-term abroad to long stay in a foreign country. Long stays offer the opportunity to gain insight into local culture through experiences with everyday local people. Being friendly toward Japan, Taiwan is the best place for Japanese long stay tourists. Thus, Japanese long stay tourists should be able to offer huge tourism and business opportunities for the senior housing industry in Taiwan. To examine the feasibility of developing long stay accommodations, the study researched into the status and problems of the senior housing in Taiwan through literature review. To give an example, the study conducted interview with a senior housing which is providing accommodation to long stay tourists, and an online questionnaire to gather information about the requirements of Japanese long stay tourists. The study concludes that findings of the study regarding senior housing and long stay accommodation in Taiwan provide data summaries and recommendations that could be used as future business strategies. After further understanding the industry, it is necessary to strengthen the competitive advantage and establish a sustainable and positive model. In addition to further exploring the future development of senior housing in Taiwan, it is also expected that the regional development of Taiwan and Japan will become more active through the construction of senior housing.