以專案管理模式探討澎湖縣湖西鄉地方創生設計專案

臺灣長期以來城鄉發展失衡，加上高齡少子化、人口過度集中大都市等議題浮上檯面，致使我們在城鄉議題上面臨的問題，是如何讓更多人願意挖掘地方文化、活絡在地產業，也讓青年願意返鄉關注自己家鄉這一片土地，已成為地方創生首要任務。站在專案管理的角度，國發會針對地方創生有提出的「計畫規劃作業指引」，但是尚缺乏有效率與效益的管理程序，導致專案執行上僅有概念而缺乏整體性的策略思考指引，可能提高專案失敗風險。基於上述問題，本專案具體目的為（一）提出管理標準作業流程，供未來執行地方創生專案之關係人參考；（二）將上述方法應用於澎湖地方創生項目，創造在地自主發展。因此，本專案方法以PMI專案管理概念的五大流程整合地方創生的六大實施階段，建構出一套地方創生專案管理流程，作為地方創生之基礎流程的執行架構，使專案執行更具落實性。再以「澎湖縣湖西鄉」為個案，應用於澎湖地方創生項目。本專案成果包含：（一）完成建構地方創生專案管理流程，有效強化地方創生執行成效；（二）應用於澎湖地方創生項目，有效提升地方營運成長；（三）提出在地社區產品化開發，有效達成地方永續經營。本專案實施成果、方法及專案經驗學習，確保如期（時間）、如質（品質）、如預算（成本）完成本專案，未來可供設計者執行地方創生專案之參考。

關鍵字

專案管理；地方創生；地方產業；澎湖

並列摘要

Imbalanced urban–rural development is a long-standing problem in Taiwan. With the emergence of other relevant problems such as Taiwan’s aging society, the declining birth rate, and the overly concentrated human population in urban areas, concerns about imbalanced urban–rural development must be addressed. Specifically, how to motivate more people to tap into local cultures and activate local industries and encourage young people to pay attention to or even return to their hometowns are imperative problems to be prioritized. From the perspective of project management, the National Development Council proposed a set of guidelines for planning local revitalization projects. However, effective management procedures are nonetheless lacking, leading to the absence of the comprehensive strategic thinking guidelines and thereby increasing the risk of project failures. Per the aforementioned problems, the purposes of the current projects are to (1) propose the standard operating procedures for management to provide a reference for stakeholders involved in the execution of future local revitalization projects and (2) apply the aforesaid methods in the local revitalization projects of Penghu County to facilitate autonomous local development. In the current project, the authors combined the five major processes of the PMI project management concept and the six implementation stages of local revitalization to construct a set of local revitalization project management procedures. When used as an execution framework for the local revitalization procedures, the proposed management procedures can enhance the plausibility of successful project execution. Using Huxi Township of Penghu County as a case study, the authors applied the proposed procedures to execute a local revitalization project in Penghu County. The outcomes of the current project included the following: (1) complete establishment of the management procedures for local revitalization projects, which can be used to enhance the efficiency of local revitalization; (2) the application of the proposed procedures for the local revitalization project of Penghu County to effectively enhance the growth of local activity; and (3) the proposal of productized development in the local community to effectively achieve sustainable local management. The execution outcomes, methods, and other project-relevant experience—such as ensuring that the current project is completed according to the predetermined schedule (time), standard (quality), and budget (cost)—provide a reference for project planners’ execution of future local revitalization projects.