行動資通訊創新下博物館智慧策展企業模式之探討

行動資通訊技術快速發展，企業模式隨著科技進步不停改變，世界即將邁入5G世代，本研究探討博物館的企業模式，及行動資通訊創新對博物館企業模式造成的影響。為了了解企業模式的轉變，選擇多個案研究法作為研究方法，以故宮博物院及台中科博館作為個案對象，透過訪談內容與博物館的相關資料，並用Osterwalder & Pigneurr (2012)的商業模式作為研究架構，推論智慧策展企業模式的走向。研究結果發現行動資通訊技術的提昇帶動博物館策展之企業模式的變化，對於策展應用、人員訓練和觀眾的參觀過程都有良好的發展，亦能增進博物館在展示前到展示後的行銷與管理。行動資通訊創新讓博物館能給予觀眾更好的參觀體驗，觀眾可以方便且悠閒地參觀，亦使得博物館的資源普及化並將教育推廣出去。本研究使博物館在新的科技發展有企業模式作為依循，評估出適合的企業模式。

關鍵字

行動資通訊；智慧策展；企業模式；博物館

並列摘要

With the rapid development of information and communication technology innovations (ICTI), business models keep changing, and the world is entering the 5G generation. The purpose of the study is to find out the business models of smart museum curation and the impact of ICTI on them. To understand how business models change, the study uses the multi case study method, and takes the National Palace Museum and the National Museum of Natural Science as case objects. Trough interviewing and related informations about museum, the study chooses the business of Osterwalder and Pigneurr(2012) as the research framework, and infers the trend of the business models of smart museum curation. The results show that ICTI will lead to the change of the museum's business model. It will have a good development in the application of curation, employee training and visitors' visiting process, as well as the promotion of the museum marketing and management before and after the exhibition. ICTI helps museums to offer better visiting experiences, because visitors can visit conveniently and leisurely. It also popularizes the resources of the museum and promotes education. This research provides the museum with business models as the basis in the new technology development.