新興人類－角色設計之網路貼圖創作論述

“The People We Called Sin-Hing” ―The Subject of Character Design of APP Sticker

許慈方(Tzu- Fang Hsu)

指導教授 ： 蔡綺

國立臺中科技大學/設計學院/商業設計系碩士班/碩士(2015年)

https://doi.org/10.6826/NUTC.2015.00051

摘要

摘要
從Facebook到LINE社群平台、即時通訊的APP程式，已經改變了我們的生活習慣，其中能代表獨特的個性、符合生活情境的網路貼圖被使用者大量需要，2014年5月，LINE推出「LINE Creator」服務，讓喜歡畫插畫的朋友們也可以出售屬於自己的卡通插圖，台灣的原創角色開始大放異彩，貼圖也成為台灣近年來最受關注的角色經濟之一。
本創作藉由網路流行語中獨創或具備特殊人格特質的名詞，作為角色原型之依據，除探究現代人際網路溝通的語言，創造出獨特的角色，並收集目前市面上通行的網路貼圖進行分析，歸納貼圖種類並了解設計貼圖的要點，進行網路貼圖設計發展角色的故事性創作。期盼本創作能傳達出年輕世代在網路世界的專有文化，藉由網路來闡發新世代，展現自我的獨特想法與價值觀，反映現今社會現象，傳達屬於這世代的表現圖像。此外亦希望藉由這六個角色的創作，探討不同層面的社會現象與社會問題間環環相扣的關連性。最後希望透過角色設計引起大眾的共鳴並正視現在社會問題，希望能在嘻笑怒罵中帶來反思，並達到以下目的：
一、藉由文獻資料的蒐集，探究現代網路流行用語，並藉由角色設計來表達現代人的專有詞彙，整理出網路新世代的溝通語言。
二、收集目前市面上的網路貼圖並分析現有的網路貼圖，歸納貼圖種類並了解設計貼圖的要點。
三、透過貼圖的展現，瞭解現代的社會現象以及體現現代人透過網路來表達自己的內心世界。
四、本創作融合新世代的符號語言，表達了現今的社會現象，透過角色設計與貼圖的創作，使得圖像溝通變得更加生活化、更能傳達年輕世代的感受，希望創造出的貼圖達到最大的使用效度。

關鍵字

新興人類 ； 網路貼圖 ； 角色經濟 ； 網路流行語

並列摘要

ABSTRACT
The instant messaging APP program has changed our lifestyle from Facebook to LINE community platform, which the network stickers representing a unique personality and being in line with life situations are used widely by users. In May 2014, LINE launched "LINE Creator "service so that the person who likes illustration can also sell their own works with cartoon illustration. People who create original characters in Taiwan begin to set their illustration apart from the competition. Stickers also become one of character economy concerned mostly in Taiwan in recent years.
The prototype of creative work is based on internet slang or words with unique personality. In addition to exploring the languages of the interpersonal network communication nowadays, create a unique role and collect the popular internet stickers on the market to analyze them, sum up sticker types and understand the main points to design and develop roles in creative storytelling for internet stickers. I hope that the creative works can convey peculiar culture of the young generation in the online world, develop new generations by Internet, express unique ideas and values to reflect modern social phenomenon and convey the representative image that belongs to this generation. In addition, I also hope to explore the close relationship between social phenomenon and social issues in different aspects. Finally, I hope to strike a chord through the character design and face up to social issues to introspect, and achieve the following purposes:
First, explore modern popular internet slang by collecting literature and express peculiar vocabulary of modern people by character design, organize network communication language of the new generation.
Second, collect the internet stickers on the current market and analyze
them, sum up types of stickers and understand the points of
designing stickers.
Third, comprehend the phenomenon in modern society through the
representation of stickers and reflect the inner world of expressing
self via the network.
Fourth, the creative works integrate symbol language of new generation to
reveal the phenomenon of society nowadays and make the image
communication relate to our live so that it can convey the feeling
of the young generation. Hope that the created stickers can reach
the maximum efficiency.

並列關鍵字

The People We Called Sin-Hing ； APP Sticker ； Character Merchandising ； Internet Slang

參考文獻

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．角色經濟持續發酵，智慧財產權保護日益重要

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．台灣Cubie Messenger 上線一年用戶破650萬！