行動社群之角色貼圖設計創作研究

Research on Character Sticker Design on Mobile Social Network

郭昱宏(Kuo Yu-Hung)

指導教授 ： 許和捷

國立臺灣師範大學/藝術學院/設計學系/碩士(2016年)

https://doi.org/10.6345/NTNU202204786

摘要

隨著全球智慧型手機與行動網路的普及，人類透過行動社群軟體來傳遞訊息或聊天已成為趨勢，而軟體中的貼圖功能也深受民眾的喜愛。隨著行動社群LINE推出貼圖市集，越來越多素人與插畫家可以自己設計貼圖進行販售，然而，要做出一個具有傳達功能與受歡迎的貼圖，對於角色設定與市場趨勢的了解，往往決定了貼圖的成功關鍵。本研究創作的目的為透過文獻分析法、個案分析法、創作分析法來研究人類情緒、貼圖發展、LINE貼圖與熱門貼圖風格之分析，希望藉以整理出貼圖設計的方法與相關學理。本創作研究之內容，包括研究貼圖發展與人類情緒之學理內涵，並針對行動社群LINE貼圖與熱門貼圖風格分析進行個案分析，依照研究之結果進行貼圖的設計作為實證。本創作研究的價值，在於透過文獻分析整理出人類情緒列表，可運用於貼圖的情緒設計之依據，並針對LINE貼圖進行個案分析，探討出角色個性的設定方式，且在熱門貼圖風格有詳細的特色分類研究，讓設計師對貼圖風格的趨勢能有完整的了解，並依照此基礎研究運用於實際的專案「rocomi行動社群之角色貼圖專案設計」作為創作研究之實證，本創作作品之特色在於其角色個性設定詳細、貼圖情緒符合人類情緒且分布完整、貼圖風格符合流行趨勢與方向、並有完整的周邊設計運用與規劃。

關鍵字 : 行動社群、貼圖、人類情緒

關鍵字

行動社群 ； 貼圖 ； 人類情緒

並列摘要

With the global popularity of smart phones and mobile network, it has become a trend to send messages and chat via mobile social network software, and the sticker function of the software is deeply appreciated by the public. Since the mobile social network –LINE- published a sticker market, more and more amateurs and illustrators can design their own stickers and sell them. Nevertheless, to make a famous sticker with the function to convey ideas, the understanding of character design and market trend usually becomes the key to the success of the stickers. The goal of this research is to study the emotions, development of stickers, styles of LINE stickers and popular stickers through document analysis, case study, and creation study, in order to figure out the methods and theories for the stickers. The content of this research includes the research in development of the stickers, and the academic cultivation of emotions, and also targets the case analysis of LINE stickers’ and popular stickers’ styles. The results of the research will be applied to the design of new stickers as the real example. The value of the research is to build the form for emotions according to the case study, and then to apply the results to the emotion design of the stickers, and to process case study featuring the LINE stickers, discussing the ways to design the characters, and providing detailed classification of specialties for the designers to have a more complete realization about the style of the stickers. The practice of the result of this basic research –Sticker Character Design of Rocomi Mobile Social Network- will be the proof of the research. The work features the detailed character settings, fitting and well spread emotions of the stickers, sticker styles matching the fashion trend and directions, and the complete peripheral products and plans.

Keywords: mobile social network, sticker, emotions.

並列關鍵字

mobile social network ； sticker ； emotions

參考文獻

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