摘要
由於製造業從OEM轉向ODM，導致社會結構與消費行為產生改變，進而使台灣逐漸地從集體化社會轉變成個體化社會，人們對生活的態度和消費的需求慢慢地開始從量化轉而追求差異化、個性化以及擁有觸感、溫度的手感產品。在相同的背景下，《蘑菇手帖》等類型刊物的出現，也間接地帶動起以個人經驗、情感且帶些樸實、簡約與手作風格的地方生活雜誌的發展。因此，本創作主要研究手感風格在平面上的特色與運用，並利用其視覺上的表現，進行獨立刊物的圖文創作。 為了探討手感風格在平面上呈現的視覺特點與設計原則、使用手感做為整體風格的平面媒體類型以及不同議題之間所使用的手感風格差異性。本研究先從文獻整理中了解體驗消費現象與手感之間的關係，並分析手感視覺表現在平面媒體上的運用，再蒐集國內外生活風格雜誌進行分析與對照，最後，將歸納分析所得到的結果做為創作的參考。本圖文創作選用腳踏車做為主題，並分別以Facebook粉絲專頁、報紙與雜誌這三種不同的媒體與平台做為載體與實驗比較，創作內容依照不同載體共分為以下五項：(1)引導 (2)腳踏車類型 (3)訪問 (4)相關資訊 (5)小品文，寫作手法除了採取記敘散文法之外，也加強了步移法的使用，並運用攝影做為圖像的主要表現方式。 透過本研究除了能夠了解手感在視覺語言的特點外，也能得知以手感做為整體風格的平面媒體類型以及其運用和表現方式；再者，也希望藉由以腳踏車為主題的圖文創作引發更多人對在地文化、生活方式以及人與物之間所存在的情感關係產生不同的想法與反思。
並列摘要
Collectivization has gradually transformed into personalization in Taiwanese society due to the manufacturing industry had shift from OEM to ODM and led to change in social structure and consumer behavior. Consumers’ life attitude and demand varies from pursuing common quantity to pursuing uniqueness, personalization as well as products that with specific characters. Mogu magazine and other similar types of publications were issued under the same circumstances. They also indirectly promoted the development of local-lifestyle magazines, whose editorial ways utilize personal experiences and feelings via hand-drawn icons, handwritten words to express simplicity style. Therefore, this creation focuses on the hand-touch design of graphic art, and using its visual features to edit independent newspaper and magazine. To discuss how visual features of hand-touch design style differs from common print media, what kind of print media use the hand-touch design style as overall design and different hand-touch design styles among different topics. The author used the following steps to obtain data and then used the data as the reference to develop this creation. The author first studied the relationship between consumer behavior and hand-touch design from literature, and analyzed the way that visual features of hand-touch design style had been used in print media. Next, the author collected and compared domestic and foreign life style magazines. And finally the author started to create this publication with the outcome. The author selected bicycle as the main theme, and used three different types of mediums respectively, Facebook fan page, newspaper and magazine to receive the interaction among readers. According to different types of media, the content was divided into the following five parts: (1) Introduction (2) Bicycle types (3) Interview (4) Relevant information (4) Essay. As for the writing techniques, in addition to narrative prose method, the author also strengthened description method. Furthermore, photography was used as the main presentation of this creation. Through this study, readers can not only understand the visual features’ characteristics of hand-touch design style, but also perceive what print media types prefer to use hand-touch design style and how to use on these technique in publications. Besides, the author hopes this graphic creation with bicycle-themed can stimulate more people to have different views and reflection on local cultures, different lifestyles and the connection of feelings between people and objects.
參考文獻
延伸閱讀
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