手感設計風格之創新設計探索與創作

The Exploration and Creation of Hand-touch Design Style

陳書惠

指導教授 ： 鄧成連

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2012年)

摘要

生活中可以發現愈來愈多強調手感特色的產品出現，透過媒體的傳達，這類手感產品通常都具有強調體驗、重視觸感，且具創作者與體驗者間的橋樑功能，甚至以傳遞人情味還有生活態度等情感訴求，創造出獨一無二的品味精神。手感產品有別於機器生產、量產化、低成本以及快速形成的製作思維，在市場上成為一個新的行銷元素，加上目前強調感性消費的時代，手感產品似乎含有很重的情感設計元素，是值得探討。本研究欲針對手感設計的定義，進行更深入的瞭解，並探究這風格的起源及運用，且如何在這多元風格組織的社會，實踐美學精神。
研究方法分為三階段進行：第一階段採文獻探討找出美術工藝運動所引起的設計風潮，追溯手感精神的時代關聯，並以日本工藝文化涵構精粹手感一詞的定義，配合現今消費市場的特性，找出手感設計的存在價值。第二階段以質性研究法為主，針對以手感特色為創作的藝術家和設計師進行訪談，配合案例分析加以結合文獻理論，期望重整出手感風格在設計手法上造形、色彩、質感的運用特色，並探索此構成元素轉化成視覺語言的可能性。最後在於第三階段將研究結果整理後進行創作，藉由創作成果詮釋手感風格運用於設計探索之存在價值。
本研究之創作以「形態聯想組合法」架構將不同領域的分享及看法、相關案例的圖像、說明等眾多參考元素匯集成與手感設計風格相符之關鍵字，透過形態分析進而轉換成實際的設計語彙加注於設計理念之中；融入設計者本身的生活經驗進行暗箱式的篩選與組合，最後轉換成手感設計風格的產品與相關規劃。本研究重要結論如下：
1. 手感設計在情感投射或是安慰的機能上，都能用較緩和、溫暖、自然的方式附著在各種形式的載體上，呈現出較良善單純的氛圍。
2. 整理手感產品的資料可以找出符合手感精神的共通視覺元素，應用於創作方法時，能有明顯的依循方向主導調性。
3. 手感設計所定義的風格取向結合了設計師、製造者與使用者的情感串聯，故成就了手感設計風格能以多元形式融入於當今生活的重要因素。
4. 手感設計風格所主導的創作經驗，透過創新思維的設計形式，呈現出手感設計風格更具完整與多元的應用價值。

關鍵字

手感 ； 設計風格 ； 視覺語言

並列摘要

Life can be found in more and more products emphasize the hand touch characteristics appear, conveyed through the media, such products generally have emphasized experience, attention to feel touch, and functions as a bridge between creators and ', even have to pass humane attitude to life, emotional demands, creating a unique taste of spirit. Feel different from the machine production, mass production, making the formation of low-cost and fast thinking, become an element of new marketing in the market, coupled with the current emphasis on perceptual consumption age, feel products seem to be very affective design element, is worth exploring. Definition of the research for the hand touch of the design for a more in-depth understanding of, and explore the origins of this style and its application, and how in this multi-style organization social, practical aesthetics.
Research methodology is divided into three stages: first stage of mining art craft movement in literature discussion to find out the cause of wave design and associated back the feel of the times, and Japan technology definition of cultural essence of culvert structure feel, combined with characteristics of today's consumer market, and find out the value of handle is designed. Second stage dominated by qualitative research methods, to handle special features for the creation of artist and designer interviews, combined with case analysis combining literature theory, expects the restructuring step in style on the design technique using characteristics of shape, color, texture, and explore the possibility of elements into a visual language. Last is the phase III study results after finishing writing, through creative interpretation of handle styles applied to the value of design.
This research of creation to "form Lenovo Group legitimate" schema will different area of share and the views, and related case of image, and description, many reference elements meeting integrated and hand touch design style match of keywords, through form analysis turn conversion into actual of design vocabulary raise Yu design concept in; into designers itself of life experience for black type of filter and combination, last conversion into hand touch design style of products and related planning. Important conclusions of this study are as follows:
1. design projects emotions on the function or comfort feel, with more ease, warmth and natural way in a variety of forms of attachment on the carrier, showing a good and simple atmosphere.
2. finishing touch product data can be identified in line with the feel of common Visual elements of the spirit, when applied to creation methods, can be clearly followed the direction of a leading tone.
3. style orientation defined by hand touch design combines the emotion of designers, manufacturers and users in-line, it makes hand touch design style to multiple forms into important factor in today's life.
4. hand touch design style is the leading authoring experience, through the design of innovative thinking, design style with a more complete sense of release and the value of diversity

並列關鍵字

hand touch ； design style ； visual language

參考文獻

周欣諭（2010）手感體驗設計導向之流行趨勢研究—以手作工藝為例。出版之碩士論文，國立臺中技術學院商業設計研究所，台中市

馮永華、楊裕富（2006）「設計風格」形成因素之研究。設計學報，第11卷，第3期，pp.99-115。

黃淑琴、賴志松（2008）「手感產品之價值與利益評價力分析」。聯大學報，第五卷，第1期，第159-179頁。

黃淑琴、賴志松（2008）手感產品之價值與利益評價力分析。文化創意產業學術研討會暨高峰論壇。

黃鈴池（2009）漢字合成字體造形風格因素之探討。台南科大學報，第二十八期，pp.53-72。