藝術品投資市場已蔚為風氣,根據報導指出2011年藝術投資報酬率高達11%,藝術品投資長期平均投資報酬率遠勝於股票和房地產已成為投資新興標的,而藝術品投資的風險在於短時間內價格哄抬過高,造成藝術資產泡沫化;此外偽造的贗品如果充斥市場亦會造成投資者裹足不前,進而減緩藝術市場的流動性。故本研究研析擬使用智慧型行動裝置與無線射頻識別(RFID)技術開發藝術品之防偽與數位行動導覽。藝廊管理者透過RFID數位典藏管理系統將每幅藝術品資訊建立於RFID電子標籤及資料庫管理伺服器中,運用RFID與後端認證伺服器方式可實現藝術品的防偽。參觀者或投資者可使用智慧型行動裝置,在任何時間及地點隨時連結雲端上的數位導覽系統便能取得藝術品相關資訊;若是在藝廊參觀者或投資者則是以智慧型行動裝置讀取RFID電子標籤,便可立即取得藝術品的資訊讓參觀者能即時且深入了解藝術家的作品。藝術品因能保值及增值故成為新投資保值工具,已有愈來愈多中產階級投入,透過藝術品之識別能保護消費者或投資者且能提升消費者或投資者購買意願,同時避免不肖業者販售贗品進而損害消費者權益。
Art investment market has become a trend, according to aesthetic reports in 2011. Its long-term average return has been up by 11% which is much higher than stocks and real estates investment. The art investment has become an emerging target investment. Risks of investing in art is that within a short time the price could be bid up too high – creating an investment a bubble. In addition, if the market is flooded with counterfeit, investors will be reluctant to invest in artworks; thereby slowing down the art market liquidity. In this thesis, the smart mobile devices and radio frequency identification technology are developed for art security and digital mobile search. Gallery managers will insert pertinent art information in the RFID tag. The database management server via RFID digital archive management system together with the use of RFID technology and backend authentication server mode can achieve security for the artwork. Visitors or investors can use smart mobile devices, at any time and at any place to link on the cloud digital navigation system to access information about artwork. While in the gallery, visitors or investors can use the smart mobile device to read the RFID tag. The information on the art can be immediately displayed to the visitors which allow the visitors to learn more about the artists. Preservation and appreciation of art can become a new tool for investment purposes, as more and more middle investors are getting involved. The artwork by identification can protect the investors which is also incites willingness on the investors to invest when these investors find themselves protected against unscrupulous vendors who sell fakes to investors while scarifying the interests of investors.