The research of Substitute and New Product in Ha Giang Market

The research of Substitute and New Product in Ha Giang Market

Nguyen Dinh Luan(Nguyen Dinh Luan)

指導教授 ： 魏乃捷

義守大學/管理學院/企業管理學系/碩士(2014年)

https://doi.org/10.6343/ISU.2014.00383

摘要

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關鍵字

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並列摘要

Research on substance and new products is one of today's urgent issues for all businesses, especially with the increasing demands of customers.
Today, in Ha Giang market, new material and substance products are machined from stainless steel materials (I-Nox) are being widely used alternative to traditional products made from wood, ceramics.
The research has focused on the new products and substitute products in Ha Giang market and author have had analysis and review about buying behavior of customers to products made by I-nox or traditional materials, such as: products made from wood materials, ceramic in household utensils such as kettles, cups, bowls , pitchers … and in construction such as stairs, hand railings, water tanks …
Research helps manufacturers in Ha Giang can identify ideal customers, new market opportunities and improved sales performance, update new trend for products or services of the business. To more consolidate for analysts, author have used the SWOT matrix to analyze the strengths, weaknesses, opportunity and threat in use of new products and substitute products in the Ha Giang market.

並列關鍵字

Customer satisfaction ； Substitute products ； New products ； SWOT matrix

參考文獻

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