應用資訊系統接受後持續採用模式探討使用者持續使用SWITCH之意圖

Applying the Post-acceptance Model of IS continuance on User Continuance Intention of SWITCH

鄭宇智(YU-CHIH CHENG)

指導教授 ： 李素箱 ； 林志偉

朝陽科技大學/管理學院/休閒事業管理系/碩士(2019年)

摘要

本研究旨在探討使用者持續使用Switch之意圖，以IS接受後持續採用模式做為本研究理論基礎，並結合創新擴散理論與加入知覺有趣性內在動機因素做為探討。本研究採立意抽樣方式供發放376份，有效回收363份，有效回收率96.5%。所得資料經描述性、驗證性因素分析、結構方程式等方法進行假設驗證。本研究結果發現部分假設達顯著影響；確認會顯著影響Switch使用者的知覺有用性、知覺易用性、相容性與知覺有趣性，其中又以確認對知覺有用性的影響係數為最高;另外，知覺有用性、知覺易用性、知覺有趣性對滿意度達正向顯著影響，且知覺有用性可直接或間接透過滿意度影響其持續使用意願，表示Switch使用者對於遊戲機能提升休閒品質影響性高；知覺有用性與滿意度對持續使用意願達正向顯著影響，其中又以知覺有用性對持續使用意願的影響係數為最高。最後根據本研究結果提出具體建議，提供遊戲廠商相關單位做為參考。

關鍵字

Switch ； IS接受後持續採用模式 ； 創新擴散理論 ； 知覺有趣性

並列摘要

The purpose of this study was exploring the user's intention to continue using Switch by applying the Post-acceptance Model of IS continuance and combining Innovation Diffusion Theory and Perceived Playfulness. The research takes Switch users in Taiwan as research subject and used purposive sampling as the sampling method. A total of 376 surveys were issued, 363 valid surveys and the effective rate was 96.5%. The collected data were analyzed by descriptive statistics, confirmatory factor analysis and structure equation model. From the results, this study found that confirmation has significant positive impact on perceived usefulness, perceived ease of use, compatibility and perceived playfulness of Switch users, as confirmation with the highest impact on the perceived usefulness. In addition, perceived usefulness, perceived ease of use, and perceived playfulness have a significant positive impact on satisfaction, and perceived usefulness can directly or indirectly affect the continuous intention through satisfaction. Perceived usefulness and satisfaction have a significant positive impact on continuous intention, and the influence coefficient of perceived usefulness on continuous intention is the highest. Finally, based on the results of this study specific suggestion are provided to relevant units of game manufacturers for reference.

並列關鍵字

Switch ； Post-acceptance Model of IS Continuance ； Innovation Diffusion Theory ； Perceived Playfulness

參考文獻

Moon, J.-W., & Kim, Y.-G. (2001). Extending the TAM for a World-Wide-Web context. Information & Management, 38(4), 217-230.

一、中文部分

GNN新聞（2017/01/19）。以編輯觀點分享任天堂新主機「Nintendo Switch」體驗會採訪心得與未來展望。取自https://gnn.gamer.com.tw/4/142674.html

Winfield（2013）。玩遊戲也有益處！日玩30分鐘瑪里奧兩個月腦部有發展！取自https://www.newmobilelife.com/2013/11/21/video-games-brain-growth/

今日新聞（2011/06/08）。任天堂全新主機「 Wii U」6吋觸控螢幕可與3DS連動。取自 https://www.nownews.com/news/20110608/517200