2008年受到美國投資銀行破產衝擊,造成全球金融風暴、景氣衰退和資金緊縮,並引發一連串的無薪假以及裁員風潮,根據中小企業白皮書指出,2008年的企業就業以及受雇人數,無論級別,2008年均較2007年成長。而根據中小企業白皮書指出,2008年的新設中小企業有86,325家,佔全部新設企業(86,563)的99.73%,所以,創業,幾乎是每個人工作到一定程度後所會思索的問題。人們經常在心中懷有許多目標,為了達成這些目的,許多人會選擇創業這條道路。 因此,本研究為探討歷經創業後,對於其滿意度之影響因素,融入過去相關研究,探討以創業動機、差異理論、壓力、機會成本為影響創業家滿意度之變數。本研究採個案研究法及量化分析方法。個案研究法透過5間中小企業的樣本來探討;根據文獻及個案探討,進行問卷設計,以152位創業家為樣本,了解創業動機、差異理論、壓力、機會成本、創業家滿意度之相關探討。 本研究研究結果發現,經由創業動機的影響,將會影響創業家創業時的預期目標以及實際獲得。此外,在預期目標與實際獲得的差異下、壓力、機會成本等因素的影響下,將會對創業家歷經創業行為後,對其滿意度會有相當程度的影響。所以,本研究得知,在內、外在動機的影響下,會影響創業家創業時的預期目標與實際獲得情形,而在實際獲得與預期目標的達成率愈大、壓力因素的克服、機會成本付出的愈少,創業家的滿意度將會有正向的態度。
2008, by the impact of U.S. investment bank failures, resulting in the global financial crisis, recession and financial constraints, and trigger a series of no-pay leave, and layoffs, according to the White Paper pointed out that small and medium enterprises, employment and business 2008 number of persons employed, regardless of level, 2008 average annual growth over 2007. According to the Small White Paper pointed out that in 2008 there are 86,325 new SMEs, accounting for all the new businesses (86,563) of 99.73%, therefore, business, almost everyone after the work to a certain extent will be pondered. People often had so many goals in mind, in order to achieve these goals, many will choose to start this road. After this study was to evaluate a business, for its satisfaction factors, research into the past to explore the motivation to start, discrepancy theory, the pressure, the opportunity cost for the impact of entrepreneurial satisfaction variables. In this study, case study and quantitative methods. Through five case study method to examine a sample of SMEs; According to the literature and case study, a questionnaire designed to venture home for 152 samples to understand the business motivation, differences in theory, pressure, opportunity cost, The results of this study found that, through the influence of entrepreneurial motivation, entrepreneurial venture will be affected when the target and actual access. In addition, the expected difference between target and actual was under pressure, opportunity cost and other factors, the entrepreneurs will act after start after the satisfaction of its considerable influence there. Therefore, this study was informed, included, under the influence of extrinsic motivation will affect the entrepreneurial venture and the actual time the target was the case, but the actual achievement of the goals obtained and expected rate of the greater stress factors to overcome, opportunities cost less to pay, satisfaction of entrepreneurs will have a positive attitude.