植物展示空間之景觀敘事場景設計對遊客行為之影響-以國立自然科學博物館為例

Influences of plant Display Design Employed with Landscape Narrative on Visitors’ Behavior-A case study of Botanical Garden of National Museum of Natural Science

王瑋增(Wei-Zeng Wang)

指導教授 ： 許國威 ； 張莉欣

朝陽科技大學/設計學院/建築及都市設計研究所/碩士(2010年)

摘要

以景觀敘事手法營造展示空間已證實除可以有效提升展示空間美質，在導入人員解說的情形下，並可有效的提升知識學習效果，但針對非人員解說部分尚未見有研究加以著墨，故本研究主要將於展示場景中導入景觀敘事手法，並配合不同形式解說牌的設定，探討其對於一般觀眾使用行為的影響，結果將有助於提升植物園室外展示環境設計之訊息傳遞效果及教育。本研究採用文獻回顧法彙整關於解說設計之相關文獻，再以觀察法了解台灣植物園之觀眾學習行為與解說牌型式之關係；後將所得結論導入科博館植物園所選定的主題展示區中，以實驗研究法設計景觀敘事場景組合搭配不同的解說牌，每個場景有五種組合型式以非參與式觀察法觀察觀眾之行為，並以譜記法紀錄之。研究結果顯示在主題展示場景中加入景觀敘事物件並配合解說牌解說，解說場景對觀眾的吸引力與持續力明顯高於未導入景觀敘事物件者，由此推論於主題場景中加入景觀敘事物件及解說牌能有效的增加觀眾之學習機會，進而提升訊息傳遞的效果，並以譜記法記錄之觀眾行為圖譜，藉由質化與量化法加以分析解說場景與觀眾互動的情形，結果顯示主題展示場景、景觀敘事物件、解說牌與觀眾之間，會因任何一方改變，而間接影響學習行為與互動行為，結果有助於應用於植物園解說場景與解說牌的設計，進而達到環境教育的目的。

關鍵字

行為觀察 ； 景觀敘事 ； 展示設計 ； 解說牌

並列摘要

In order to create an exhibition space landscape narrative technique has proved to be effective addition to enhance the quality of display space the United States, in the imported hand to explain the circumstances, and can upgrade their knowledge of effective learning, but the explanation for non-officers to be part of the research has yet to see dwell, so this study will be displayed in the scene into the landscape narrative technique, and explain the card with different forms of creation, to explore its use for the general audience behavior, the result will help to improve the Botanical Gardens outdoor show of the message passing effects of environmental design and education. In this study, literature review method to aggregate the design of the relevant literature on the explanation, and then to observe the law of the audience to understand Taiwan''s Botanical Gardens to learn behavior and explain the relationship between license type; will be concluded by the Botanic Gardens into the museum display area in the theme chosen in order to Landscape Design of experimental study of narrative explanation of the scene mix and match different cards, each scene there are five kinds of combination of types of non-participant observation of the behavior observed by the audience, and to record the spectral notation. The results showed that in the subject by adding visual display of narrative scenes and objects with explanatory signs explanation, explain the attractiveness of the scene the audience and continued strength was significantly higher than those who did not object to import visual narrative, a corollary of the theme by adding visual narrative scenes and objects commentary card can effectively increase the audience of the learning opportunities, thereby enhancing the effect of messaging and to remember to record the spectrum of audience behavior patterns, through qualitative and quantitative method to analyze the scene explained the situation to interact with the audience, The results show highlighting scenes, landscape narrative objects, explaining between brand and the audience will change for any one party, while the indirect effects of learning behavior and interaction, the results will help application commentary on the Botanical Garden, the scene with explanatory signs the design, and thus achieve the purpose of environmental education.

並列關鍵字

Behavioral observation ； Interpretation panel ； Exhibition Design ； Landscape Narrative

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