以15~30歲之年輕族群為研究對象,首先藉由深度訪談獲知此族群對於音樂手機之喜好與需求度等概括性資訊。搭配上生活型態調查以探求不同年輕族群之間的差異性,集群分析將年輕族群分為「自在流行活躍族」、「獨我積極享樂族」、「沉默舒壓個性族」、「消極理性務實族」共四個族群,年輕族群選擇音樂播放媒介物之因素主要為價格合理性與方便性,音樂手機位於最常使用之音樂播放媒介物第三順位,以「族群4」最為偏好,且年齡層越低越偏好。 再透過音樂手機常用功能之工作項目實驗,進一步瞭解使用者之使用行為,實驗中發現,易視性不佳是最嚴重之介面問題,其中以鈴聲編輯與藍牙耳機之操作,受測者最感困擾,另外將音樂快捷鍵獨立出來的安排,必須要考量到整體按鍵之配對性。最後針對問題較大的鈴聲編輯部份,採行焦點團體之深入探討,獲致哼唱模式或是以內建旋律樂句排列的方式對於一般年輕大眾最為適合,編輯後之編曲模式則以「心情」取代「曲風」較為直覺易用。
The study takes the young group who is between 15 and 30 years old as the research object. First of all, using the In-deep Interview gets the general information of preference, needs, and etc. of music mobile phone. And then lifestyle analysis was used to separate young group into 4 groups in order to find out the difference between each group. Young group usually choose music player by the reasonable price and convenience. Music mobile phone is in the 3rd place of music player frequently. “The group 4” prefers to use music mobile phone to listen music more than the others. And the younger the age is, the more people prefer to use music mobile phone. By observation of operating the functions which are frequently used of music mobile phone, we can understand the users’ behaviors more and find out that “visibility” is not good enough to let people know what to do next. There is a serious interface problem, especially in making ringtone and connecting Bluetooth earphone. And the designers should consider the “mapping” between keys and the screen when separating the music access key. In the end, by using the Focus Group Interview to discuss the issue about making ringtone, it comes to conclusions that vocal mode or composing the melody boxes is easier for young group to make the ringtone. And using “mood” to replace “style” is much easier for young group to understand how to do the arrangement.