壽險業務員資訊科技運用能力對企業家精神之影響-以工作靈活度為中介變項

隨著經濟發展與社會結構的變動，經濟快速發達，國民財富日益提昇，由於社會的發展，台灣自1987年以來陸續開放國際各國保險業進入保險市場，台灣壽險公司林立，面對大環境的變化與競爭，促使台灣壽險市場進入激烈的競爭時期。以壽險業務員而言，除資訊科技運用能力必備外，更應發揮工作靈活度，不斷吸收專業知識，創新思維，預應環境變化。本研究探討重點在於資訊科技運用能力、工作靈活度、企業家精神相互關係之研究。本研究以問卷發放250分，回收235份，扣除作答不完整及全部回答均一致等無效問卷35份，有效樣本數共200份，研究方法採用問卷調查方式進行蒐集，所得資料以SPSS統計軟體進行資料分析，包含描述性統計分析、迴歸分析、區段迴歸分析等統計方式。研究結果驗證了本文的四個研究假設：(一)資訊科技運用能力對於企業家精神之正向影響。(二)資訊科技運用能力對於工作靈活度之正向影響。(三) 工作靈活度對於企業家精神正向影響。(四)工作靈活度在資訊科技運用能力與企業家精神之關係，是否具中介效果。經探討資訊科技運用能力、企業家精神對工作靈活度關係研究結果顯示，顯然保險業務員的工作靈活度更具重要指標，涵蓋保險員應有之特質及特性，具有獨立性、且具效能性，因此，工作靈活度在資訊科技運用能力與企業家精神具有中介效果關係。透過本研究結果分析，臚列建議區分保險義務員部分、管理階層及後續研究者之建議，內容如列：(一)加強資訊科技運用能力。(二)深化企業家精神。(三)活用工作靈活度。(四)組織領導以輔導代替責難，掌握效能效度。(五)領導階層注入創新思維及新觀念。(六)增列身心靈輔導教育訓練課程。關鍵字：資訊科技運用能力、工作靈活度、企業家精神

關鍵字

工作靈活度；資訊科技運用能力；企業家精神

並列摘要

With the economic development and changes in social structure, the economy is rapidly developed, and the national wealth is increasing. Due to the development of our society, many insurance companies from various countries have been gradually allowed to enter the insurance market in Taiwan since 1987. Life insurance companies are everywhere in Taiwan. Faced with environmental changes and competition, life insurance market in Taiwan has entered a fierce competition period. In terms of life insurance salespersons, in addition to the necessary IT leveraging Competence , they should also exert their Workforce Agility, constantly absorb professional knowledge, innovate their thinking, and respond to changes in the environment. This study focuses on exploring the relation of IT leveraging Competence, Workforce Agility and entrepreneurship. In this study, 250 questionnaires were issued. However, only 235 questionnaires were responded and returned. After deducting 35 invalid questionnaires with incomplete answers or the answers from first question to the last one are all the same, there were 200 valid samples. The research methods were collected through questionnaires. The collected data were analyzed by SPSS statistical software, including statistical methods such as descriptive statistical analysis, regression analysis and piecewise regression analysis. The research results verify the four research hypotheses in this paper: (1) The positive influence of IT leveraging Competence on entrepreneurship. (2) The positive influence of the use of IT leveraging Competence on Workforce Agility. (3) The positive influence of Workforce Agility on entrepreneurship. (4) The existence of the mediation effect of Workforce Agility between IT leveraging Competence and the entrepreneurship. After exploring the influence of IT leveraging Competence and the entrepreneurship on Workforce Agility, the results are as below. Apparently, work flexibility of salespersons is a more important indicator. It includes the required characteristics of salespersons, which are independence and efficacy. Therefore, the mediation effect of Workforce Agility does exist in between IT leveraging Competence and the entrepreneurship. According to the results of this study, it is suggested that salespersons, the management echelon and the advices from other later researchers should be distinguished. The contents are listed as below: (1) Strengthen the IT leveraging Competence. (2) Deepen entrepreneurship. (3) The wisely use of Workforce Agility. (4) Replacing censure with counseling in organization leadership and master in efficacy. (5) The leadership should be refreshed with innovative thinking and new ideas. (6) Beginning physical and mental guidance education training courses. Keywords : IT leveraging Competence, Workforce Agility, Entrepreneurship