壽險業務員人格特質對知識分享之影響－社會支持的中介效果

The Impact of Life Insurance Agents' Personality on Knowledge Sharing－The Mediating Effect of Social support

陳晉文(Jin-Wen Chen)

指導教授 ： 徐璧君

朝陽科技大學/管理學院/保險金融管理系/碩士(2012年)

摘要

知識經濟的時代，知識成為個人及組織創造競爭力和財富的主要工具，對壽險業而言，知識分享智慧的流通將使得業務推展更順利，並有助於提升保險業務單位整體競爭力。
本研究在探討壽險行銷人員社會支持、人格特質對知識分享之影響，並進一步探討，社會支持在人格特質與知識分享間的中介效果為何?本研究以494位壽險業務員為問卷調查的研究對象。研究結果發現:1.人格特質中以開放性、和善性及嚴謹性對社會支持有顯著正向影響。2.社會支持對知識分享關係有明顯預測能力。感受到同事的支持，越能無私大方分享工作上的經驗知識。3.除了神經質之特質與知識分享三構面(組織知識、人際關係及工作任務)無顯著影響外，其餘外向性、開放性、和善性及嚴謹性特質皆對知識分享三構面有顯著正向影響。4.社會支持在人格特質與知識分享間具有部份中介效果，人格特質會透過社會支持影響知識分享。
根據本研究結果，建議壽險管理業者，應建立成員間彼此支持與關懷的工作環境，如定期舉辦一些旅遊、親子活動、餐會等團體活動，增進同事間的情感交流，如此對組織間知識分享有助益，更進一步增進新進人員的學習績效。在增員時應徵選具開放性、和善性特質之人，可增進同事之間互動與情感的融洽。更可在業務團隊中營造良好的知識分享的工作環境，有助於個人及團隊業績的提升。

關鍵字

社會支持 ； 人格特質 ； 知識分享

並列摘要

In the age of knowledge-based economy, knowledge becomes a main tool to create competitiveness and fortune for an individual and group. For life insurance, it goes smoothly to promote business via sharing knowledge and wisdom, which help the life insurance business to raise all competitiveness.
The purpose of this study was to examine the effect of insurance sales’ personality and social support on sharing knowledge, and the mediating effect on social support between personality and sharing knowledge. This survey was based on 494 life insurance personnel. The results indicated：
1.For positive effects of social support of personality are open minded, friendly and conscientious with careful.
2.It is obvious ability of prediction with the relation of social support to knowledge share. When someone feel support from co-workers, which can be generous of sharing work experiences.
3.It is obvious positive effect on extroversion, openness, genial and rigorous for the three factors of knowledge. Except for nervous constitution and three factors of knowledge share (which is organized knowledge, interpersonal relationship and job mission).
4.There are some intermediary effect of personality and knowledge sharing in social support. Personality influences knowledge sharing through social support.
The result of the research, it suggest insurer building up support within members and care the working environment, such as hold some tours, parent-child activities, parties etc. which help colleagues’ relationship better. So that is good for groups in knowledge sharing, and has the new members to get better achievements. When recruit new members, the company should choose people with open minded and friendly, who can get along and have more interaction with groups, which can make good knowledge sharing in groups, and raise the business between individual and group.

並列關鍵字

personality traits ； sharing knowledge ； social support

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