壽險業師徒功能及組織承諾對工作績效及離職傾向的影響

The Affect of Life Insurance Industry Mentoring Function and Organization Commitment on Job Performance and Turnover Intention

龍銘雄(Ming-Hsiung Lung)

指導教授 ： 徐璧君

朝陽科技大學/管理學院/保險金融管理系/碩士(2015年)

摘要

日常生活中，存在著各種不可預知的風險，而保險是轉嫁風險最好的工具之一。即便如此，一般客戶仍不會主動購買，必須靠業務員努力不懈的推廣，如果業務員因為工作績效不彰或某些因素而離職，這對保險經營上必定會產生負面影響。如何提升業務員工作績效與降低離職率成為壽險業或擔任主管者相當重要的課題。
本研究以服務於台中地區壽險公司3個月至2年之新進業務員為對象，探討壽險業師徒功能及組織承諾對工作績效及離職傾向的影響，並以問卷調查方式，發放600份問卷，回收581份有效問卷，研究結果顯示：
一、師徒功能中之心理社會功能對工作績效有正向顯著影響。
二、師徒功能中之心理社會功能對離職傾向有負向顯著影響。
三、組織承諾中之留職承諾對離職傾向有負向顯著影響。

關鍵字：師徒功能、組織承諾、工作績效、離職傾向

關鍵字

離職傾向 ； 工作績效 ； 組織承諾 ； 師徒功能

並列摘要

In our daily lives, there are various types of unpredictable risks. Utilizing insurance is one of the best options to transfer these risks. However, most people would not take the initiative to purchase insurance. Instead, a sales representative has to try hard to promote their insurance products to their clients. Nevertheless, if a sales representative quits the job because of poor job performance or any other reasons, certain negative impacts would definitely occur to the insurance business. How to improve job performance of the sales representatives or lower the turnover rates are becoming very important to the insurance industry and to the supervisors in the insurance companies.
This study explored the impact on the job performance and the turnover rates which were influenced by the mentoring functions and the organizational commitments. In the study, a survey was conducted and targeted on the new sales representatives who have three months to two years of experience in the insurance companies that are in Taichung area. Six hundred copies of questionnaires were distributed and five hundred and eighty one valid questionnaires were returned. The results indicate that:
1. Mentoring function of psychosocial functioning have significant positive effect on job performance.
2. Mentoring function of psychosocial functioning have significant negative effect on turnover intention.
3. Organizational commitment in the retention commitment have significant negative effect on turnover intention.

Keywords: Mentoring functions, Organizational commitment, Job performance, Turnover intention

並列關鍵字

Job performance ； Organizational commitment ； Mentoring functions ； Turnover intention

參考文獻

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