師徒功能、組織承諾對離職傾向影響之研究

The Study of Mentoring Functions and Organizational Commitment on Turnover Intention

李文武(Wen-Wu Li)

指導教授 ： 徐璧君

朝陽科技大學/管理學院/保險金融管理系/碩士(2015年)

摘要

壽險業務員是推動保險業務的重要推手，然其工作性質卻充滿無數挑戰與樂趣，由此可知保險業務員的穩定對公司的經營具有絕對的影響力，然而導致離職的因素很多，諸多壽險公司的師徒功能、組織承諾均是重要變項，足以影響壽險業務員是否能承擔壓力降低離職率，因而引發本研究探討的動機。本研究以服務於台中地區壽險公司三個月至二年之新進業務員為主要對象，探討壽險業「師徒功能對組織承諾」、「組織承諾對離職傾向」、「師徒功能對離職傾向」間影響的問題。
本研究採問卷調查法計發放600份問卷，回收581份有效問卷，針對研究樣本除了經由敘述性分析以瞭解受訪者的基本特性以外，另採用複迴歸分析、單因子變異數分析來驗證研究假設，希望藉由本研究結果能有效降低新進業務員的離職傾向，進而達成最終事業的目標並提供壽險業之人力資源管理參考，其研究結果如下：
一、師徒功能對組織承諾產生顯著之正向影響成立。
二、組織承諾對離職傾向產生顯著之負向影響成立。
三、師徒功能對離職傾向產生顯著之負向影響成立。

關鍵字：師徒功能、組織承諾、離職傾向

關鍵字

離職傾向 ； 組織承諾 ； 師徒功能

並列摘要

Life insurance sales representatives play an important role in promoting the insurance businesses. However, this job also comes with numerous challenges and fun. Hence, it is also obvious that the stability of the sales representatives has a great influence on the business management of the companies. Nevertheless, there are many other reasons behind the turnover rates. Important variables such as mentoring functions and organizational commitment are key factors which affect the ability of handling the pressure and therefore lower the turnover rates. The study has been conducted because of the above reasons. It targets on the new sales representatives with three months to two years of experience in the life insurance companies which are located within the Taichung area. It investigates the impacts between the "mentoring functions to organizational commitment", "organizational commitment to turnover intention", and "mentoring functions to turnover intention".
The questionnaire method is applied to the study and six hundred copies of questionnaires were distributed. In which, five hundred and eighty one valid questionnaires were returned. The basic characteristics of the interviewees were learned through the descriptive analysis. In addition, the hypothesis was also tested by the multiple regression analysis and the one-way analysis of variance. The purpose of this study is to reduce the turnover rates of the new sales representatives and therefore, achieving the final business goals and providing references for the human resources department in the insurance businesses. The results indicate that:
1. Mentoring functions has significant positive impact on the organizational commitment.
2. Organizational commitment has significant negative impact on the turnover intention.
3. Mentoring functions has significant negative impact on the turnover intention.

Keywords: Mentoring Functions, Organizational Commitment, Turnover Intention

並列關鍵字

Turnover Intention ； Organizational Commitment ； Mentoring Functions

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