ISO9001教學之遊戲化設計

The Gamification Design for Introducing ISO 9001 to Organizations

王聖岳(SHENG-YUEH WANG)

指導教授 ： 楊文華

朝陽科技大學/管理學院/企業管理系高階產業經營碩士在職專班/碩士(2020年)

摘要

ISO 9001為國際通用的品質管理標準，廣泛使用在商業行為中用以證明企業內部管理能力已達一定水準。研究者於企管顧問公司擔任顧問師一職，負責協助企業導入ISO 9001，以多年輔導經驗發現，許多業者常因為出於客戶要求而被動導入ISO 9001，因為是被動要求導入ISO 9001，故對於ISO9001的認知僅止於滿足顧客要求即可，對於ISO 9001對於企業經營上的幫助與意義，則無心探究，甚至認為導入ISO9001極為繁瑣，所以對於ISO9001的導入並無太大學習意願，甚或是排斥。研究者為解決此一困境，藉以提升業者與其ISO推行小組成員之學習動機，並降低排斥感，於是聯想到近期興起的桌遊風，試擬一套結合ISO 9001的桌遊、並透過桌遊融入到教學中，其能透過遊戲化教學讓產業界了解ISO 9001對於建立企業品質系統與提升經營管理效能之莫大功效。
本研究以「ADDIE遊戲設計架構」為骨幹，進行知識型桌遊設計，再以著名之「八角化遊戲架構」準則進行測試與修訂，據此實際設計出一套全台首創之ISO9001之桌遊—《企業管理師》。並實際測試應用於研究者本身工作中，用於ISO9001條文訓練以及作為行銷推廣工具。研究結果顯示，經實際以《企業管理師》結合ISO9001條文訓練課程之遊戲化設計，從學員與顧問師的反饋得知遊戲化設計確實能夠引起參與者之學習動機、降低對ISO9001的排斥，進而促使業者、更願意導入ISO9001、提升員工對於企業導入ISO9001之參與度。

關鍵字

ISO9001 ； 遊戲化 ； 遊戲化教學 ； 學習動機 ； ADDIE

並列摘要

ISO 9001 is one of the most common international standards regarding quality (business) management, and it has been widely used to prove that whether the organization's internal management capabilities have reached a certain level. The researcher, being a consultant who assists organizations to implement ISO 9001, has discovered a phenomenon based on several years consulting experience. Owing to these companies were required to request ISO 9001 certification to meet their clients’ requirements, therefore, there is no intention to explore the goodness of ISO 9001 for business operation and quality management enhancement. Furthermore, from these companies’ viewpoints, the introduction of ISO9001 is extremely cumbersome; and the employees of these companies do not have much willingness to study the ISO 9001.
Considering the board games are very hot, popular in these years for education and training. This study developed an ISO9001 board game and integrated gamification with coaching to introduce the goodness of ISO 9001 that could enhance the business operating performance. The board game aimed to increase learning motivation of the employees of these companies to study the ISO 9001.
This study adopted "ADDIE Game Design Framework" as the main frame to design knowledge-based board game, and then checked by the well-known "The Octalysis Framework" to revise it. As a result, this study has designed and constructed the first ISO9001 board games: "企業管理師(Top Manager)", as the coaching activity tool to promote ISO 9001. The results of this study, shows that: Gamification-design and "企業管理師(Top Manager)" that could integrated with the coaching activities to increase people's learning motivation about ISO9001.

並列關鍵字

ISO9001 ； Gamification ； Gamification of Instruction ； Learning Motivation ； ADDIE

參考文獻

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