台灣碳化鎢刀具產業競爭策略之研究

Research on the Competition Strategies of Tungsten-carbide Cutting-tool Industry in Taiwan

蔡煥卿(Huan-Ching Tsai)

指導教授 ： 林均燁

朝陽科技大學/理工學院/木工機器產業研發碩士專班/碩士(2013年)

摘要

台灣刀具產業在1980~1990年代快速發展，因為整個市場為製造導向，整體需求是供不應求。過去20年，不僅為業者帶來豐厚的收入，也因為在製造過程中必須配合不同的材料加工，因而帶動了刀具技術的快速發展。
如今，台灣刀具產業目前面臨技術斷層、缺乏、以及大陸天然資源限制出口等問題，且國內景氣低迷、國內外競爭者競爭激烈的情況下，面臨著許多競爭與威脅，在這些競爭與威脅之下，刀具產業的重要課題是必須針對各競爭對象，以及各外在威脅，加以分析並且尋求因應對策。
本研究針對台灣的刀具產業進行總體環境分析，利用深度訪談中的非結構式訪談，挑選台灣數家具代表性的刀具製造廠進行深度訪談，將訪談內容整理成五力分析以及SWOT分析，並針對訪談者提出的見解再加上研究者本身於刀具產業20年之經驗，提出數個發展策略以供台灣刀具廠商參考。

關鍵字

碳化鎢刀具產業 ； 產業競爭策略 ； SWOT分析 ； 五力分析

並列摘要

The cutting-tool industry in Taiwan had gone through a very fast development era during 1980~1990, due to the facts that the need is big and the market was completely manufacturing-oriented. The related technology had grown better and better during the decade because the income was sufficient and the industry invested more on manufacturing technologies for cutting different materials.
Nowadays, the industry is confronting severe competition threats because China has constrained the export of natural materials, domestic and international competition has become even more severe, and lack of technology improvement. Under the situation, one of the most important issues that the cutting-tool industry has to deal with is to looking for and implementing competition strategies.
This research firstly analyzes the overall competition environment by using non-structured interview method to interview many cutter manufacturers who may represent most of the cutter manufacturing industries. The interview insights are then summarized by 5-force analysis and SWOT analysis. Finally, some development strategies are presented and discussed based on the interview results and the 20-year experience in the cutting-tool industry of the researcher. Hopefully the outcome of the research can help the cutter industries to refine their own competition strategies based on their own interior resource and exterior competition status.

並列關鍵字

5-force analysis ； SWOT analysis ； Tungsten-carbide cutting-tool industry ； Industry competition strategy

參考文獻

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