本研究旨在以休閒阻礙、休閒知覺自由、休閒效益及使用意圖建構Ubike使用者之行為模式,於彰化地區以Ubike當作休閒設施之使用者為本研究的對象;本研究採用問卷調查法蒐集資料,並用立意抽樣的方式發放問卷。所得資料經描述性統計、驗證性因素分析、結構線性方程進行資料分析。結果如下:1.本研究建構之Ubike使用者行為模式配適良好;2. Ubike使用者之休閒阻礙對休閒知覺自由呈負向影響;3. Ubike使用者之休閒阻礙對使用意圖呈負向影響;4. Ubike使用者之休閒知覺自由對休閒效益呈正向影響;5. Ubike使用者之休閒知覺自由對使用意圖呈正向影響;6. Ubike使用者之休閒效益對使用意圖呈正向影響。本研究發現民眾對休閒阻礙較低者,對Ubike騎乘的勝任感及控制感較高,有助於提升Ubike使用者的效益及再次租賃或口碑推薦的意願。最後根據研究結果給予建議,以提供給Ubike營運廠商及相關單位擬訂管理策略作為參考。
This study intends to build the Ubike users’ behavior model with the leisure constraints, perceived freedom in leisure, leisure benefits and using intentions. The research focused on residents who were living in Changhua, and purposive sampling method was adopted in this study. Descriptive statistics, confirmatory factor analysis and structural equation modeling methods were applied to this study. Results showed: First, the constructed model Fit was good. Secondly, Ubike users’ leisure constraints negatively affected perceived freedom in leisure. Thirdly, Ubike users’ leisure constraints negatively affected using intentions.Fourthly, Ubike users’ perceived freedom in leisure positively affected leisure benefits. Fifthly, Ubike users’ perceived freedom in leisure positively affected using intentions.Sixthly, Ubike users’ leisure benefits positively affected using intentions. This study found that people who had lower leisure constraints would have higher competence and manipulation.Therefore, practical suggestions and managerial implications were provided based on the results of this study.