擬人化產品之意象探討

Research on the Image of Personification Products

沈郁珊(Yu-shan Shen)

指導教授 ： 羅致遠

大同大學/設計學院/工業設計學系所/碩士(2007年)

摘要

本研究乃是探討擬人化產品設計。目前產品設計形式逐漸由「形隨機能」的設計方式轉變，取而代之的是注重產品的外觀及感覺，因此本研究探討與人最為密切關聯的擬人化產品為探討目標。在本研究裡，定義出擬人化產品表現模式，進一步探討擬人化產品與意象之對應關係，以主成分分析取得構面再以階層群集分析將產品分群。再以單因子變異數分析及Kruskal-Wallis 檢定研究樣本群與意象成分之關係。主要結果如下：

（1）形容詞意象可以分為四個主成分，即為新鮮感、青春感、溫馨感及簡潔。
（2）樣本群G1為「生活組」，意象傾向為溫馨感及青春感，設計主題較為生活化、年輕化。
樣本群G2為「溫馨組」，意象傾向為新鮮感、溫馨感及簡潔，產品造型設計給人較親密溫馨感。
樣本群G3為「搞怪組」，意象傾向為新鮮感、青春感、簡潔，設計表現以搞怪的創意造型及顛覆傳統思維的方式設計。
樣本群G4為「實用組」，意象傾向為簡潔與新鮮感，產品的表現有強烈的金屬感。
（3）產品群組與意象的關係可知，溫馨感與青春感在產品群組中有較顯著性差異的影響。其中群組G2在溫馨感最為強烈；群組G4最弱的表現。青春感最為強烈的群組為G3；群組G4相同的受到的影響最弱。新鮮感與簡潔則在產品群組間無法分辨強弱上的差異。

關鍵字

擬人化 ； 意象

並列摘要

The study aims on the image of personalized products .At present, the product design has gradually changed from "form follow function" concept into the emphasis on product appearance and feelings. Therefore, the study is focused on the personalized products which are closely related to the people. This study defines the patterns used to present a personalized product. In addition, the study discusses the correlation between personalized products and image. Principle component analysis is used to obtain the structural aspects and the products are categorized by hierarchical cluster analysis. Furthermore, one-way ANOVA and Kruskal-Wallis test are applied to decide the correspondence between studied samples and components of image. The main results are summarized in below.
（1）The 4 principle image components which compose of the personalized products are: fresh，warm，young and compact.
（2）After the correlation analysis between products and image, the products can be divided into 4 groups:
Sample group G1 is called as “living group”, tend to have an image of warm and young, with popular appearance and the colors selected are brighter. The design gives a living and young expression.
Sample group G2 is called as “warm group”.G2 tend to have an image of fresh, warm and compact. The design of this group provides the feeling of warm and close, or a light or heat feeling in the outer expression.
Sample group G3 is called “funky group”. G3 tend to have an image of fresh, young and compact. This design is with funny appearance and tries to change the traditional thinking.
Sample group G4 is called “practical group”. G4 tend to have an image of fresh, compact. The products are with strong metallic and simple design. The design is usually used for practical and often-used products in our daily lives.
（3）The correlation between product groups and images shows that a significant difference can be found among groups regarding to warm and young image. Group G2 shows the strongest warm image but the group G4 is the weakest. Group G3 shows the strongest image of young and the group G4 has the least. There is no significant difference among groups regarding to the image of fresh and image of compact.

並列關鍵字

personalized ； image

參考文獻

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