研發人員與業務人員的人格特質對於溝通互動與自評績效之影響研究

The effects of personality on self-assessment of communication and performance between R&D and salesperson members

龔晏畇(YEN-YUN KUNG)

指導教授 ： 涂永祥

大同大學/設計學院/工業設計學系所/碩士(2009年)

摘要

本篇論文研究主要探討的議題為研發人員與業務人員的人格特質對於溝通互動與自評績效之影響研究。採用問卷調查的方式搜集資料，共回收有效問卷211份，藉由SPSS套裝軟體進行87題問項的信度分析後、以因子分析縮減變數個數和萃取潛在因素，取用24個主要因素，再以ANOVA分析及AMOS分析軟體探討這兩種不同專業人員在「人格特質」、「領導型態」、「溝通互動」與「自評績效」的衡量模式上的主觀意見差異。其分析結果顯示各構念之衡量模式是穩定的，且在信度、收斂度與區別效度均已達可接受之水準，以使理論模式的衡量得以進行。本研究主要探討研發與業務人員在「人格特質」、「領導型態」、「溝通互動」與「自評績效」之間的變數關係為何？分析結果顯示研發人員與業務人員的「人格特質」正面影響「溝通互動」，研發人員的「人格特質」正面影響「自評績效」，而業務人員在「轉換型領導」正面影響其「自評績效」。研發人員在「轉換型領導」負面影響「自評績效」，而業務人員在「交易型領導」負面影響其「自評績效」。此研究結果可以作為企業體偵測運作現況的工具、各部門人員內部訓練的參考，以及做為提升企業內部和諧運作的基礎。

關鍵字

研發 ； 行銷 ； 人格特質 ； 領導型態 ； 績效

並列摘要

This study focuses on the different effects of the characteristics of the R&D (research & development) and the salesperson members on the interactive communication and self-assessment of performance. A questionnaire with 87 questions was conducted, 211 respondents received, and the 24 important factors were extracted from the factor nanlysis in SPSS. The ANOVA and AMOS analyzed the differences of causal model between these two professionals in ‘personality’, ‘leadership style’, ‘interactive communication’ and ‘self-assessment of performance’. The result shows that the ‘personality’ positively affects the ‘interactive communication’. The ‘personality’ of the R&D members positively affects the ‘self-assessment of performance’. The ‘transformational leadership’ of the salesperson positively affects the ‘self-assessment’ of the salesperson whereas it negatively affects the ‘self-assessment’ of the R&D members. The ‘transactional leadership’ negatively affects the ‘self-assessment of performance’ of the salesperson members. The implication is that this way of measurement and analysis might be adopted to see the operation status of a business, and also to be a hint of internal training or member shift for reching a better operation in intra-business.

並列關鍵字

Leadership Style ； Personality ； saleperson ； R&D ； Performance

參考文獻

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