台灣青少年次文化之研究：以T恤設計為例

A Study of Teenager Sub-culture in Taiwan: Using T-shirt as An Example

江冠逸(Kuan-I Chiang)

指導教授 ： 李福源

大同大學/設計學院/工業設計學系所/碩士(2010年)

摘要

近年來，台灣青少年的系列商品由於大量寄售商店的成立和網路拍賣平台的普及，降低了商店成立的條件，促使許多設計師成立自有品牌，著手在青少年次文化商品的設計上。本研究秉持著文化學者之使命，進行台灣青少年次文化之研究，以期對台灣文化創意產業有所貢獻。

次文化為青少年所認同的文化重心，而T恤則是青少年表達自我的媒介商品。因此本研究透過問卷調查和文獻分析，探討青少年次文化與T恤設計間的關係，進而觀察青少年品牌服飾的相關及相異性。從而得知現今市場T恤設計 「基本要素」、「具話題性」、「文化要素」之三項既有的設計要素。

為了解青少年T恤服飾的創意發展，本研究以問卷之方式集觀察社會現象與專家訪談方式，制訂出1.區隔現有圖像風格、2.無彩度顏色之應用、3.圖像純粹、4.無時間性、5.反省和感性等五項設計規範，並以「Facing The World」為題，應用於本論文之設計創作。也以新的設計方式與思維，創造新的品牌與設計典範，讓青少年能夠關懷生命、對於未來和生活產生反思、並找到其生命存在的價值。

本研究試圖讓大眾了解，次文化在設計上的可變性，透過設計可轉化眾人對次文化負面的觀感。未來設計師可參考本研究之創作脈絡，應用於文化商品設計之模式；也期望其對後學在文化設計研究上有所助益。

關鍵字

青少年次文化 ； T恤 ； 次文化 ； 服裝

並列摘要

In recent years, as a large number of the consignment stores are founded, and the network auction platform becomes popular for the teenagers in Taiwan, which lowers the requirements of store foundation significantly, it promotes many designers to set up private brands for the apparel design under the teenager subculture. This study upholds the mission of the cultural scholars to conduct study to the teenage subculture in Taiwan, with the expectation to make some contribution to the cultural and creative industry in Taiwan.

Subculture is the cultural focus identified by the teenagers. T-shirt is the media goods of the teenagers for self-expression. Thus, this study, through questionnaire investigation and literature review, explores the relations between the teenager subculture and T-shirt design, further observing the relevance and difference of the teenagers’ brand apparel. In this way, it gets to know the three T-shirt design elements, namely, basic element, cultural element and material element.

In order to know the development of the creative ideas for teenage T-shirts, this study, through questionnaire investigation together with social phenomenon observation and experts interview, makes five design principles, including 1. distinguish from the existing pattern styles, 2. no application of the bright colors, 3. simple patterns, 4. no time limits, 5. reflection and sensitivity. Moreover, it applies the theme of Facing The World to the design of this paper. Furthermore, it uses the new design ways and thoughts to create new brands and design models, which allow the teenagers to care the life, reflect the future and the reality, finally finding the value of their life existence.

This study attempts to tell the public about the variability of the subculture on the design through the design that can change the negative views of the public towards the subculture. The future designers can refer to the creation process of this study, which can be also applied to the design model of cultural goods. It is also expected to be helpful to the future studies of cultural design.

並列關鍵字

T-shirt ； Subculture ； Apparel ； Teenager subculture

參考文獻

立臺灣師範大學設計研究所。

5. 李靜怡，2005，台灣青少年嘻哈文化的認同與實踐，碩士論文，國立成功大學藝術研究所。

6. 呂宗翰，2007，中國園林藝術之內涵探討域設計應用─以林家花園為例，碩士論文，大同大學工業設計系研

7. 林盟傑，2005，文化變遷下的布袋戲玩具面貌，碩士論文，中原大學商業設計學系。

13.葉紋妏，2002，將青少年流行文化應用於平面插畫設計之研究，碩士論文，國