性別差異對於方向盤造形喜好之研究

A Study on the Gender differences in preferences of the steering wheel form.

何麗麗(Li-li Ho)

指導教授 ： 黃臣鴻

大同大學/設計學院/工業設計學系所/碩士(2011年)

摘要

人類對汽車的使用需求逐年升高，其中，整體內裝中的方向盤是最直接接觸使用者的造形元素。而隨著時代的變遷，消費族群中，女性的購買力也逐年隨之成長。本研究旨在探討消費者對汽車方向盤造形風格的喜好認知，並分析不同性別的消費者之間所存在的喜好差異。研究的手法是利用形態分析法找出主要造形因子，接著利用造形均化法對這些因子做造形上的變化，最後使用結構變異法重新創造出共27種造形。利用這27實驗樣本，以及所萃取出的9對形容詞詞彙做為實驗的內容，並透過感性工學的手法做意象調查，採用的是問卷的方式調查出消費者的對造形的喜好程度以及造形與風格語意。
研究結果顯示，消費者是所喜好的造形為二輻輪、黑色配銀色以及倒梯形或倒三角形的整體造形；而四輻輪、圓形以及黑色或黑色配咖啡色是令人感覺討的。以性別差異而言，對方向盤造形確實存在著差異性，在舒適感及喜歡感中，男性偏好倒梯形，而女性則偏好倒三角形。本研究結果確認後續在方向盤的造形設計上，必須考量性別差異對舒適及喜歡度的認知差異。最後，其結果可提供國內汽車車廠造形輔助設計，並增加國內汽車工業在國際市場上的競爭力。

關鍵字

性別差異 ； 造形 ； 喜好 ； 意象 ； 方向盤

並列摘要

As there is a gradual increase for the need to use cars by human beings each year, amongst the overall interiors for car, the steering wheel is the styling elements in the most direct contact with the users. Along with the changes of times, in the consumer groups, the purchasing power of the women is also gradually growing each year.
In the paper, it is aimed to explore the preferential recognitions on the styling fashions of car steering wheel from the consumers, and to make analysis of preferential differences set between the consumers with different gender. The approach of the study is to find out the major styling factors with Morphological Analysis, next, by way of Shape Average, to make changes of styling on the factors, lastly, to recreate a total of 27 styling with Structure Variation Method. Using all of the 27 experimental samplings, as well as the 9 pairs of adjective word descriptions obtained as the context of the experiment, and throughness the methodology of Kansei Engineering, to work on the image investigation, for which the method adopted is Questionnaire, in order to find out the degree of preference on styling from the consumers, as well as the semantics on styling and fashions.
As the study results are shown, the styling adored by the consumers is two-spoke wheel, and black in match with silver colors, plus the whole styling is either in reverse trapezoid or reverse triangle; while for the one with four-spoke wheel, round shape, and in black or black in match with brown colors, it makes people feel obnoxious. Whereas for the differences between the genders, there is actually with difference on the styling of steering wheel, and for the sense on both comfort and preference, the males likes the reverse trapezoid better, while the women prefer with the reverse triangle. The study results confirm that on the subsequent styling design for steering wheel, it is required to take into consideration of recognition difference on both comfort and preference between the different genders. Finally, the results are able to offer as auxiliary design on styling for automobile factories in the country, and to improve the competitiveness of the domestic automobile industry in the international arenas.

並列關鍵字

Gender differences ； Form ； Preference ； Image ； Steering wheel

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