符號學於平面設計之運用-以環境議題海報為創作研究

本環境議題海報創作，主要目的在於宣導環境維護的重要，並且藉由符號學理，應用在海報的分析與創作中，對符號的運用與整體視覺訊息建構方式，進行歸納與整理，希望在符號所擁有的文化、通用特性運用之下，增加作品宣導環境議題效率與認知度。　　研究分析與創作過程中有兩點發現：(1)將形式視為符號，由創作概念中抽象要素，以圖象結構、構圖等設計形式應用於整體視覺訊息認知建構上。(2)視覺符號的導入與選擇，以視覺認知性高的符號作為主題認知的媒介，在第一時間使觀看者快速對主題產生認知，第二項符號以上的選擇與運用，則是作為創意與概念的認知要素，透過形式與主題符號對概念符號進行連結，透過對三者間關係之連結，建構與解讀其視覺訊息內容。

關鍵字

符號學；海報；環境議題

並列摘要

According to the poster on environmental issue, the purpose is to guide people to know the importance of conservation of environment. The purpose of semiology is put in use in poster to be analyzable and created. Then it is sum up and put in order, it use the way and whole sight message of framework to the symbol of sight. I hope by the symbol of culture and general quality is used and it will increase the creation to guide and safeguard environment issue of cognition and efficiency. 　　In this study, I found two points when I study and analyzed the created process. (1) First, the design takes form of a symbol, which is used to express message to convey abstract. It transforms to a form that use frames, presentation, and compose a pictures etc. These form the presentation’s structure as the first layer’s visual sense.(2) Second, the use of the symbol of sight. It is distinguish from visual sense of high cognition’s symbol to be a principal symbol of sight. At first, it make viewer understand the topic faster. And then, the secondary symbol of sight can be a creative and conceptual element of cognition.. By symbol and element of color leading in the design form, secondary symbol of sight represent the entirety frame’s meaning. It has relationship in connection with form and other symbol that made viewers able to associate and imagine the entire structure’s vision.