應用品質機能展開於康林國際機構制服設計之建構研究

制服是指一群人穿著統一樣式具有標誌性和象徵性的服裝，用以辨識從事各個職業和級別，表示服從某規章制度下的人之服裝，康林集團制服也是其中之一，康林國際集團以關懷、健康、誠信的專業形象，秉持著「專業服務、品質保證」的信念，以及「以人為本、永遠真誠的關懷的理念」，提供家庭幫傭和家庭看護需求的選擇。而服務是無形的，所以顧客會尋求一些隱性線索以使他們對服務品質的預期與評價公式化。如服務者所穿著的制服成為隱性線索的一個要素，即消費者把制服當成企業形象形成的線索。因此，公司制服已經變成一種企業形象的延伸。本研究以品質機能展開法，找出能為康林國際機構提昇企業與員工專業形象之最佳制服設計方案，不僅能達到消費者對員工外在形象的要求，同時也滿足員工以專業制服呈現本身面對職場的自信心。本研究目的為：1.找出符合康林國際機構企業形象之制服要素2.消費者對於專業制服感覺要求3.發掘最佳制服設計方案。本研究結果找出制服設計的技術品質，依設計方案相對權重值進行排序，首先選擇重要度最高的項目，能夠使整個設計方案呈現最佳風格感覺的項目作為設計目標。依品質機能展開結果顯示以黑色系為主色調，配合及膝窄裙後，有端莊中蘊藏著沉著的感覺。以淺灰色素面西裝外套領口雙層設計，呈現出簡潔俐落感覺。西裝內搭配白襯衫及黑色細領結，讓原本看似簡單的西裝多了幾分的層次感。合身版型深色背心搭配藍灰色領結，所製造出的簡潔有精神。因此上述制服款式為最佳制服設計方案，適合康林職員在制服設計上可參考選擇及運用。

關鍵字

制服設計、企業形象、品質機能展開

並列摘要

The uniform means a group of persons is dressed in the unified style to have to mark sex and symbol clothing and in order to recognize to work on each profession and Class and indicate to obey the certain regulation system under of the person's clothing, Kang Lin fighting down is also an one of them, Kang Lin international group with care, health, professional image of trustworthiness, adhere to the conviction of "professional service, quality guarantee", provide domestic help and family to nurse the demanding choice. And service is invisible, so the customer will look for some excessivenessclauses with make them to the service quality of expectation and evaluation put into formula. As service the uniform been dressed in become an ingredient of decisiveness clues, therefore, company uniform have already become a kind of extension of enterprise image. This research launches a method by quality function, research purpose BE:1.Find out to match the Kang Lin an uniform ingredient of wood's international organization enterprise image 2. The consumer feels a request to the professional uniform 3.Discover the best uniform to design a project.This research finds out the technique quality of fighting down the design as a result and depends on to design the project opposite power heavy value to carry on ranking a preface and chooses the highest item of importance first, can make the whole design project present the item that the best style feels as to design the target. The results of this study show the black tone, the narrow skirt, and steady feelingto be theprinciple uniform design elements.Face west to pack the coat collar a double with the light grey vegetable layer to design and present the simple and direct and well-executed feeling.The coat with white shirt and black thin bow tie could be looked like simple and multi-layer feeling.Match the body version type deep color vest to match the blue and gray bow tie, make of simple and direct have the spirit.Therefore, the above-mentioned uniform style is the best uniform design project for the Kang Lin employee.