探討環境不確定性、決策自主權及資源與能力對績效之影響-以台灣手搖飲料連鎖加盟店為例

隨著大陸經濟崛起，台灣的經濟模式由代工業已轉換為以小眾經濟為支撐，因而各種連鎖加盟店繼而興起，其中以手搖飲料的連鎖加盟店數的增加速度為最多，不同品牌手搖飲料店的相互競爭，在這飽和的市場中，該如何讓自身品牌從中脫穎而出，成為了手搖飲料店連鎖加盟的經營策略上的一大重要課題，而連鎖加盟店的決策自主權、環境不確定性、資源與能力將如何影響連鎖加盟店的營運績效，為本研究的主要探討目的。本研究將過去相關文獻彙整，以問卷方式對連鎖加盟手搖飲料店店長進行調查，透過決策自主權、環境不確定性以及資源與能力，是否對績效會有正向關係之影響，本研究共發放108份問卷取得88份有效問卷，透過研究結果顯示，環境不確定性對加盟店績效會產生正向關係影響。

關鍵字

連鎖加盟、環境不確定性、自主權、資源與能力

並列摘要

Since economic rise of China, economic model has been changed commission industry to small-scale economic support. There for, various kinds of chain store market is opened. Among them with bubble tea store increase brand faster than others. In this saturated market, mutual competition between different brands of bubble tea store. How to make their brand stand out? The autonomy, environmental uncertainty, resources and capabilities will affect income of business. Consequently, the business policy becomes a major important issue of bubble tea store, that is studied on the purpose. This research according past information, the manager of bubble tea store accept investigating with questionnaire. The questionnaire included decision-making autonomy, environmental uncertainty, the resources, and subsidiary resources and capabilities, whether there will be a subsidiary of Performance of the relationship forward. On this studies, 108 questionnaires were issued and there have 88 valid questionnaires. Through result, environmental uncertainty will have a positive impact on subsidiary performance relationship