臺中市國民小學高年級學童金錢態度與消費行為之研究

A Study of the Relationship between Attitude toward Money and Consumer Behaviors of the Fifth and Sixth Graders of Elementary Schools in Taichung City

邱智勇(Chih-yung Chiu)

指導教授 ： 康龍魁

中臺科技大學/護理學院/文教事業經營研究所/碩士(2012年)

https://doi.org/10.6822/CTUST.2012.00010

摘要

本研究旨在瞭解臺中市國民小學高年級學童金錢態度與消費行為之現況、探討不同背景變項的國民小學學童在金錢態度之差異情形，並分析國民小學學童金錢態度與消費行為的關聯性。本研究使用問卷調查法，以臺中市國民小學高年級學童為研究對象，共抽取668 位進行問卷調查。問卷資料以敘述性統計、t 檢定、單因子變異數分析、Pearson 積差相關分析及多元逐步迴歸分析等統計方法加以分析。根據研究發現，歸納結果如下：
一、國小學童的金錢態度與消費行為現況屬中下程度。
二、不同年級國小學童的金錢態度在權力名望、金錢焦慮、計畫性方面均產生差異。
三、金錢態度與消費行為呈現顯著正相關。
四、金錢態度對消費行為有預測力。
最後，依據研究結果，對家庭、學校以及未來研究提出具體建議，期能作為推動理財教育之參考。
關鍵詞：金錢態度、消費行為

關鍵字

金錢態度 ； 消費行為

並列摘要

The purpose of this study was to explore the attitudes toward money and consumer behaviors for school children. The differences and correlations between these two variables were examined. The questionnaire survey was used in the study. There were 668 participants in the study selected through purposive samplings from the upper 5th and 6th graders of elementary schools in Taichung City. The data gathered from the survey were analyzed using descriptive statistics, t-test, one-way ANOVA, Pearson''s product-moment correlation and multiple stepwise regression.
The major findings of this study are listed below:
1. The attitudes toward money and the consumer behaviors for school children tended to reach moderate-low level regardless of the dimensions in power/prestige, plan, distrust and anxiety.
2. Differences were found between different grades of school children in the dimensions of power/prestige, anxiety, and plan.
3. There was a positive correlations between the attitudes towards money and consumer behaviors.
4. The attitudes toward money are able to predict consumer behaviors.
Finally, based on the data analysis, suggestions were made for parents, teachers, elementary schools, and future study to improve school children’s financial management education.
Keywords: attitudes toward money, consumer behaviors

並列關鍵字

consumer behaviors ； attitudes toward money

參考文獻

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