以計畫行為理論探討成人刺青行為意圖

The Application of Planned Behavior Theory: Research on Tattoo Intentions for Adults

羅翊芳(YI-FANG LOU)

指導教授 ： 葉季森

中臺科技大學/管理學院/醫療暨健康產業管理系碩士班/碩士(2017年)

摘要

本研究旨在運用計畫行為理論(Theory of Planned Behavior, TPB)，探討成人刺青行為意圖及其相關因素。以18歲以上自願者(volunteers)為研究對象，在台中市勤美綠園道以街頭尋訪方式發放問卷，得有效問卷314份。研究工具是根據計畫行為理論架構及操作方式編製之結構式問卷。以SPSS for windows 17.0統計套裝軟體進行各項統計分析。本研究結果如下:
一、七成以上(72.6%)研究對象未來刺青之行為意圖傾向為正向(有可能或非常有可能)。
二、態度、主觀規範、自覺行為控制三個變項對刺青之行為意圖均有顯著影響力，整體解釋力為45%。
三、態度、主觀規範、自覺行為控制三個變項與刺青之行為意圖均呈中度正相關(r=.46~.59)。
四、主觀規範與規範信念、依從動機的交乘積和呈中度正相關（r=.55），自覺行為控制與控制信念、自覺能力的交乘積和之相關（r=.26）及態度與行為信念、結果評價的交乘積和之相關（r=.25）則呈低度正相關。
五、除依從動機外，行為信念、結果評價、規範信念、控制信念、自覺能力與刺青意圖有正相關(r=.33~.52)。
關鍵字：計畫行為理論、刺青、行為意圖

關鍵字

計畫行為理論 ； 刺青 ； 行為意圖

並列摘要

The purpose of this research aimed at finding the intention of adult tattoos and relative elements applying the Theory of Planned Behavior(TPB) . In the case of volunteers over 18 years old, the questionnaires were distributed on the streets in Taichung City. There were 314 valid questionnaires.The research tool was structured questionnaire designed according to the TPB and operation mode.The data was analyzed by SPSS for windows 17.0 statistical suite of software for statistical analysis. The results of this study are as follows:
1.More than 70% (72.6%) of the objects had positive(possible or very likely) tattoo behavior intention. .
2.Attitude, subjective norms, conscious behavior control of the three variables on the tattoo behavior intention have a significant influence, the overall interpretation of 45%.
3.Attitude, subjective norm and conscious behavior control were positively correlated with the behavioral intention of tattoos (r = .46 ~ .59).
4.The subjective norm of respondent was moderately positive related (r=.55) to the sum of normative beliefs multiplied by motivations to comply.The perceived behavior control of respondent was somewhat-low related (r=.26) to the sum of control beliefs multiplied by perceived power.The attitude of respondents was moderately positive related (r=.25) to the sum of behavioral beliefs multiplied by evaluations of outcomes.
5.In addition to motivations, behavioral beliefs, outcome evaluations, normative beliefs, control beliefs, and perceived abilities are positively correlated with tattoos (r = .33 ~ .52).
Key words:Theory of Planned Behavior, tattoo, Behavioral intention,

並列關鍵字

Theory of Planned Behavior ； tattoo ； Behavioral intention

參考文獻

一、中文文獻

王郁雯(2010)。應用計畫行為理論探討吸菸青少年戒菸意圖及其影響因素-以南部某專科學校為例。高雄醫學大學口腔衛生科學研究所碩士在職專班學位論文。

何春蕤(2010)。溫情與驚駭：當代台灣刺青性別與階級的位移。台灣社會研究季刊，(80)，57-106。

呂潔如(2007)。肉身化自我的標記：刺青。身體文化學報(4)， 1-12。

李秀娟(2012)。台北市國小教師器官捐贈意圖之研究---計劃行為理論之應用。國立台北教育大學生命教育研究所，台北。