本研究應用AHP層級分析程序法,設計問卷並蒐集包含單店藥局經營者、高階主管、連鎖藥局經營的專業人員包括企業主、行政主管、經理人員等受訪者對連鎖藥局展店策略衡量構面之評比,經由統計套裝軟體計算構面與評估項目之權重值。結果發現,「營運效益」構面最受重視,「商圈評估分析」構面次之,「店址選擇因素」構面再次之。評估項目的重視程度依序為「顧客停車便利性」、「店舖租金」、「進出貨便利性」、「消費力」、「人潮」、「競爭者」、「回收年限」、「交通便利性」及「可見度」則較不受重視;本研究據此提出包括「展店時須考量顧客停車是否便利」、「可選擇交通動線較為便利的地點」、「展店時透過商圈分析概況瞭解該地消費者的特性」、「以真誠實在的態度經營」及「建立屬於業者自己的藥局形象」等五項具體建議作為連鎖藥局展店時之參考。
The study applied Analytic Hierarchy Process (AHP) for designing questionnaire to collect measure dimensions for chain pharmacy store expansion strategies data, the respondents contain single pharmacy operators, executives and professionals chain pharmacy operations including business owners, executives and managers, through the statistical software package to calculate the weight values of dimensions and assessment projects. The results showed that "operational efficiency" dimension is most attentive, "district assessment analysis" dimension, followed by "shop selection factors" dimension of again. Order to assess the degree of attention the assessment projects is "customer parking convenience", "shop rents", "ease to cargo", "spending power", "crowd", "competitor", "payback period", "transportation convenience" and "visibility" are more neglected; This study propose five specific suggestions as considerations of chain pharmacies during expansion.