專利策略對企業績效之影響

專利可以反映出企業的創新能量，同時對企業的經營績效的提昇有正向的影響。本研究係針對經濟部智慧財產局及台經院產經資料庫之次級資料庫資料整理、分析後所建立的資料檔，採用SPSS 20.0以及Amos 20.0版統計分析軟體，以對實證資料做統計分析。依據研究目的、研究假設需求，本研究資料分析方法共包含：信度分析、效度分析、線性結構關係模式(SEM)－AMOS分析、及灰關聯分析等。本研究實證結果顯示：（一）專利策略的使用程度愈高，企業績效愈好。（二）以年度專利量做為專利表現的衡量與企業績效有顯著性差異。（三）以累積專利量做為專利表現的衡量與企業績效有顯著性差異。（四）企業的專利成長率、專利技術範圍、有效專利佔有率與企業績效有顯著性差異。（五）企業的創新集中度,創新相關多元化與企業績效有顯著性差異。 (六)依據灰關聯的排序，各產業的專利策略重要性排序如下：最重要的專利策略是創新集中度，其次是專利成長率，第三是有效專利佔有率。

關鍵字

專利策略；專利權；企業績效

並列摘要

Patent reflects the creative energy, and also have a positive impact on the business performance. In this study, the data samples come from Taiwan government Intellectual Property Office. The data gathered were analyzed using descriptive statistics, T test, Pearson correlation analysis, multiple regression model, AMOS, and Gray relation Model The results indicate that (1)The higher the level of use of the patent strategy, the better business performance. (2) There will be a significantly positive relationship between the annual Patent amount and business Performance.(3) Patent performance measure as a cumulative amount of patent and business performance have a significantly positive relationship. (4) There will be a significantly positive relationship among business Performance ,the patent growth rate, the patented technology range, and the effective patent market share. (5) There will be a significantly positive relationship among business Performance, the concentration of business innovation and the Innovation diversification. (6)Ranking for key elements of performance of patent strategy in different industry categories as following：the first important element is the concentration of business innovation, the second important element is the patent growth rate,the third important element is the effective patent share.