社會青年之國軍形象認知、工作價值觀及從軍意願之研究

人口結構的改變、經濟景氣、以及中國大陸各種威脅、利誘，導致年輕人從軍之意願降低，衝擊我國募兵制的推動。因此，國軍當務之急乃是如何提增青年從軍意願。依據本研究結果發現：可以向30-32歲、無子女、且為大學學歷者加大招募力道。另可對社會大眾加強宣傳國軍救災行動，以提升國軍形象；宣揚服役之榮譽精神、可於軍旅生涯展現個人長才、並得到穩定收入。本研究所得結論有三點：一、對國軍形象之認知會影響工作價值觀。二、對國軍形象之認知會影響從軍意願。三、受訪者之年齡、學歷、有無子女，在國軍形象認知和工作價值觀上有顯著差異。

關鍵字

國軍形象；工作價值觀；從軍意願；社會青年

並列摘要

Changes in the demographic structure, economic prosperity, various threats and incentives in mainland China that have reduced the willingness of young people to enlist and impacted the promotion of our country's recruitment system. Therefore, the most urgent task for the national army is how to increase the willingness of young people to enlist. According to the results of this study, it is found that the recruitment force can be increased to 30-32 years old, no children, and university degree holders. In addition, it can strengthen the publicity of the national army's disaster relief operations to the public to enhance the image of national army; promote the spirit of honor of service, can show personal talents in the military career, and obtain stable income. There are three conclusions from this study: 1. The perception of the image of the national army will affect work values. 2. The perception of the image of the national army will affect the willingness to join the army. 3. There are significant differences in the age, educational background, and presence or absence of children of the interviewees in terms of the image perception and work values of the national army.