休閒農業區業者「進入障礙」與「模仿障礙」探討以高雄縣為例

The Case Study of the” Entrepreneur Entry Barriers” and “The Barriers of Imitation” at the Leisure Agricultural Area-Kaohsiung County,Taiwan as an Example

陳文彬(Chen-Wen-Bin)

指導教授 ： 陳瀅世

亞洲大學/管理學院/國際企業學系碩士班/碩士(2006年)

摘要

高雄縣在發展休閒農業的過程一直不見有如北部、中部的好，而且在高雄縣似乎總是背負著工業發展的標誌大於綠色產業，以台灣整體產業環境來看，在高雄縣的工業發展成為休閒產業上不能拋棄的包袱，即使看起來南不比屏東，北不及台南，但實際上在各種資源來說並非如此。農政單位雖然對農村也有相當多的輔導可是在現有環境之中，並未有產、官、學共同的討論與建議，形成只重硬體、忽略軟體的政策推動，與地方需求未能建立共識，進一步來說也無法運用地區組織作為推動休閒農業的力量。
本文透過對休閒農業區「進入障礙」與「模仿障礙」的調查和訪談，予以歸納整理對休閒農業影響因素，提供農政單位未來在休閒農業施政及輔導農民由傳統農作型態轉型為休閒農場的參考。
研究結果發現在進入障礙方面計有「公部門資源」、「土地」、「法令」、「社區」等影響因素；模仿障礙方面計有「人力資源」、「組織運作」、「特色建構」等影響因素。研究方法透過質性研究深度訪談，再以AHP層級分析作為量化成果，這其中也看出公部門與私部門在地方、政策、觀念上等等的歧異。公部門必須擴大地方上農戶在公共建設及產、官、學合作、資源整合等參與基礎及對話，另外最主要的因素是政府方面需重新檢討法令、土地上的限制，以解決休閒農業區的最大阻礙。

關鍵字

休閒農業區 ； 進入障礙 ； 模仿障礙

並列摘要

The process development of leisure agricultural in Kaohsiung county has not been as good as the northern Taiwan or the middle part of Taiwan. In Kaohsiung county, it seems carrying the symbol of industrial development more than the green property. From the overall view of Taiwan industrial environment it appears that Kaohsiung county can not abandon its baggage in developing the leisure agricultural. Although it seems like it is not as good as the southern neighbor of Pen-Dong and the northern neighbor of Tainan, but in reality according to its resources it is not quite so. Even though the Agricultural Department offers significant compensation to the farmers, but there is no community meeting and discussion between industry, government and academia. There is no software to impel the strategy and no common consensus with local requirement, but build the hardware only. Further more the local organization can not be a force to be used to popularize the leisure agricultural.
This thesis used the leisure agricultural "Barriers to Entry" and "Barriers to Initiation" for investigation and visitation. The factors that affect the leisure agriculture have been analyzed, organized and hopefully they can be used by the Agricultural Department as a reference for the future operations and consulting the transition from the traditional farmers into the leisure agricultural farmers.
The research results revealed that the "Barriers to Entry" includes the effective factors of" Public Resource", "Land", "Law" and "Community". The "Barriers to Initiation" has the effective factors of "Human Resource", "Organizational Operations" and" Structural Characters". The research went through the methods of in depth qualitative questionnaire and AHP, Analysis Hierarchy Process, to generate the quantitative results. According to the data analysis, there were differences in public and private departments in location, policy and concept. The public departments must increase the construction in local farm, the corporation of the industrial, official and school, organize the resource, the participation and communication. In addition, the most important factor is the local government must re-evaluate the law, the land control to resolve the leisure agriculture barriers.

並列關鍵字

Leisure agricultural region ； Barriers to Entry ； Barriers to Initiation

參考文獻

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