台中縣頭汴坑溪自行車道環境屬性重要性與滿意度認知之研究

Bikeway Environmental Attributes and Satisfaction-A case Study of Toubiankeng Bikeway in Taichung

魏益川(Yi-Chuan Wei)

指導教授 ： 張庭彰

亞洲大學/管理學院/國際企業學系碩士班/碩士(2008年)

摘要

近年來自行車使用已逐漸受到重視，使得發展適宜的自行車道環境格外重要，而自行車道管理者若能瞭解與遊客間在環境知覺上的差異情形，對於環境規劃或改善將有所助益。本研究目的為瞭解台中縣頭汴坑溪自行車道遊客之環境屬性知覺，並遊客環境屬性滿意度之關係，期望研究結果與建議，能提供日後自行車道規劃與發展之參考。
本研究工具為封閉式問卷，遊客採便利抽樣，共得有效問卷88份，回收率為88%；本研究資料採用描述性統計、獨立樣本t檢定、單因子變異數分析等資料分析方法進行分析。研究結果顯示，自行車道遊客女性多於男性，並主要以21～30歲、已婚且有小孩、居住於大里市本地、具有大學（專科）學歷且就業於商業之自行車騎士為最多。且自行車之來源以自備者居多、並多與親戚家人一同騎乘之狀況為最多；騎乘的活動頻率以每週騎乘2次之頻率為最多；而騎乘的時段則以在假日騎乘者居多。前來方式則以騎自行車前來的方式為最多；每次騎乘的時間長短則以每次騎乘30分鐘至1小時者為最多。

關鍵字

自行車道 ； 環境屬性 ； 環境知覺

並列摘要

Recently, people have attached great importance to bicycle usage gradually, and it caused the development of an adequate setting for cycling to be important. It was helpful to plan and improve the environment that managers could understand their perception of bikeway setting attributes might differ from visitors.
The purpose of this study was to understand visitors’ motivation for cycling and perception of Toubiankeng Bikeway setting attributes. Also, the researcher analyzed the visitors’ satisfaction of the bikeway setting attributes.
The researcher conducted two types of close-ended questionnaire to collect the data. Visitor’s questionnaire and the other was manager’s questionnaire. The subjects of the study of visitor were selected by convenience sampling process and 88 valid questionnaires were received. The response rate was 88%. The researcher used descriptive statistics, independent samples t-test, One-way ANOVA to analyze the data. According to the research, the female comuster more than male, most of them are 21~30 years old, married, and has the child, to live in Dali, educational background are university, and working in business by occupation. They also have own bicycle for themselves. Thay like to pedal the bicycle by oneself or with their family. The frequency of pedal times is twice in a week, and they usually pedal on the weekend. The way they came to Dali is pedal the bike and they usually pedal 30 minitus to an hour in at a time.

並列關鍵字

Bikeway ； Setting Attributes ； Environmental Perception

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